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Goodall Homes opens The Grove at Five Oaks

Categories: Five Oaks, Goodall Homes, Lebanon, Neighborhood, New Community, Villas, Wilson County | Posted: January 19, 2017

Staff Writer SABRINA GARRETT / The Wilson Post. Click HERE for full article)

Potential homebuyers and guests will get a chance to see Goodall Homes’ newest Wilson County community, The Grove at Five Oaks, during an open house on Tuesday, Jan. 17.

New home consultant Zach Custer gave The Wilson Post a tour of the model homes in the neighborhood this week and explained why the design features, price point and perks make Goodall Homes some of the most desirable in Middle Tennessee.

Custer is currently manning the Georgetown-style villa in The Grove, located in West Lebanon’s Five Oaks neighborhood.

He explained that villas, depending on design and upgrades, range from $250,000 to $300,000. “Nothing really like that in Five Oaks. Most homes here are closer to $500,000 homes. Its maintenance-free living in a premier community,” he said.

This maintenance-free living includes landscaping and exterior care provided by the company. “All the homeowner is responsible for is the interior,” Custer added.

The villas range in size from one-story, 1,650 square-foot plans to nearly 2,400 square-foot plans if the homebuyer wishes to finish the upstairs with a media room.

Custer said they do not have one target demographic. The community will offer 114 residences in The Grove when completed. The villas are four-side brick.

From contract to closing is six months, Custer continued. “The first two months is design-oriented. Then it takes about four months to build the house,” he said.

The Georgetown model home, which is currently open, is 2,200 square-feet in size and includes two bedrooms, three full baths and a luxury kitchen with upgraded island and double ovens, as well as a two-car garage. Custer showed off the great room and dining room, decorated in a chic lime and aqua color scheme by Melissa Sisk of Shopgirl TN. There is also an “Arlington” style model home.

Homebuyers will receive free membership to Five Oaks Golf & Country Club for six months.

Goodall Homes has two additional communities in Wilson County – Stonebridge and Colonial Village, both in Lebanon.

Goodall Homes has a rich history in Tennessee. Company founder Bob Goodall Jr. started building in 1983 after graduation. The builder has focused on the development and construction of single-family homes, townhomes, courtyard cottages, condominiums and more in the Middle Tennessee area.

Goodall Homes was awarded Builder of the Year by Professional Builder Magazine in 2014.

Clayton, one of America’s largest homebuilders, announced in May 2016 it had acquired Goodall Homes. Goodall Homes can now be found in Wilson, Williamson, Sumner and Davidson counties.

Goodall Homes to hold showcase for new homes

Categories: Five Oaks, Lebanon, New Community, New Floorplan, Villas, Wilson County | Posted: January 19, 2017

(Angie Mayes • Staff- The Lebanon Democrat/ Updated Jan 11, 2017)

In two weeks, Goodall Homes will hold the grand opening of the two models that will showcase the floorplans offered in the Grove at Five Oaks.

The event will take place Tuesday from 11 a.m. until 1 p.m.

“The Grove at Five Oaks offers maintenance-free living in the heart of the established Five Oaks neighborhood. Located on two holes of the 18-hole championship golf course, these energy-efficient homes offer one-level, zero-step entry with optional bonus room or loft per plan and a spacious kitchen,” said Rachael Holland Overall, director of marketing for Goodall Homes.

“The Grove at Five Oaks features our villas product line. Current floorplan offerings include the Arlington and Georgetown plans. Villas range from 1,635 to 2,327 square feet with two to three bedrooms, two to three bathrooms and a two-car garage. Maintenance-free living means homeowners don’t have to worry about landscaping, mowing or maintaining a yard – that’s all included in the homeowners association.”

Located on 29 acres, Goodall plans to build 114 residential structures, that will feature sets of two-attached homes with all sides bricked. Construction of the community began in October. Overall said Goodall expects the community should be built out in four or five years.

“With the purchase of a Goodall Homes villa, homeowners can choose one of the following free six-month memberships to Five Oaks Golf and Country Club, full golf membership; dining room membership; or pool, tennis, swimming membership,” Overall said.

The utilities are located underground and there are curbed streets and maintained greenways, she said.

The home prices start in the mid-$200,000s to low-$300,000s, depending on the floor plan and features.

Goodall Homes currently builds villas in neighborhoods, including StoneBridge in Lebanon and Carellton in Gallatin.

The homes can also be visited at any time. The office is open Sundays and Wednesdays from 1-5 p.m. and Mondays, Tuesdays, Thursdays and Fridays from 10 a.m. until 5 p.m.
For more information, visit

White House poised for residential growth

Categories: Goodall Homes, The Tennessean, White House | Posted: December 7, 2016

(Bill Lewis , For The Tennessean. Click HERE for full article)

Goodall Homes expected its new 51-home Settler’s Ridge subdivision in the town of White House to be popular with home buyers. When more than three times that many people signed a waiting list for the chance to buy those houses, the company knew it was right.


“We have 170 on the waiting list but only 51 lots,” said Rachael Overall, the company’s director of marketing.

Sales are expected to begin in mid-December in Settler’s Ridge, located in northern Sumner County about 22 miles from downtown Nashville at exit 108 on I-65. The subdivision is a few minutes’ drive from the interstate.

Goodall is also developing the Summerlin neighborhood nearby. Sales in that 199-lot subdivision are expected to begin next summer.

Homes in Settler’s Ridge will range from 1,500 to 3,000 square feet. Prices are expected to start in $190,000s. Homes in Summerlin will range from 1,600 to 2,800 square feet. Prices have not been set, but Goodall Vice President Todd Reynolds expects them to start in the low $200,000s.

White House is being discovered by home buyers looking for affordable prices within a reasonable commuting distance of downtown Nashville, he said.

“Go south on I-65 to Franklin. Go the same distance north and you’re in White House. It’s right off I-65 and easy to get to. It’s where you have to go to get the value,” said Reynolds.

“We have 170 on the waiting list but only 51 lots,” said Rachael Overall, the company’s director of marketing.

Sales are expected to begin in mid-December in Settler’s Ridge, located in northern Sumner County about 22 miles from downtown Nashville at exit 108 on I-65. The subdivision is a few minutes’ drive from the interstate.

The price of building sites in White House, which straddles the Sumner-Robertson county line, is substantially less than in many Nashville-area communities. Builders can pass that savings on to buyers, he said.

“In Hendersonville, tons of people are looking in the $260,000 to $300,000 range,” said Reynolds. “Hendersonville moved past that three years ago because of lot prices. To get that price, you have to go a bit farther out.”

Mayor Michael Arnold believes White House, which had a population of 10,255 in 2010 according to the U.S. Census, is poised for growth as buyers discouraged by rising prices and lengthening commutes on the south side of the Nashville region turn their attention north.

“Everybody has gone south so far. But you have to go so far south it makes sense to come north,” said Arnold. “It looks like development is ready to come our way.”

There are 1,500 home sites in White House approved for development. Arnold hopes that will catch the eye of one of the national builders active in other communities.

That may happen sooner rather than later, thanks to the home construction impact fee recently approved in Williamson County, said Arnold. The fee, intended to finance school construction, ranges from $1,145 to $11,210 depending on the home’s size and location.

That could push new homes out of the reach of some buyers who may instead turn their attention to White House, he said.

“It’s going to get bigger,” he said of the demand for new homes. “Eighty people a day are moving to Nashville, a million in the next 20 years.”

Demand for new homes in the area is already strong, said Ed Andrews, broker and owner of Exit Real Estate. He lists new homes built by AEX Builders, a local company.

“We sell them before they’re finished. We’ve not had one finished before selling in two years,” said Andrews.

“Williamson County is getting full. Wilson and Rutherford counties are getting full. It’s the next natural place to go,” he said of White House.

Settler’s Ridge will feature open green space, a pocket park and a picnic pavilion. Homes will have two-car garages, kitchens open to the living areas, optional bonus rooms and energy efficient systems.

Summerlin will feature a home design similar to one Goodall introduced in Franklin with a room on the main level that can be used as an office or as a bedroom, said Reynolds.




New homes built to use less energy

Categories: Energy Efficiency, Goodall Homes, The Tennessean | Posted: November 28, 2016

(Bill Lewis , For The Tennessean. Click HERE for full article)


Mary and Zach Jeppesen’s new townhome in Franklin’s Shadow Green subdivision is almost twice the size of their old apartment, but they’re happy one thing is smaller — their electric bill.

“I’m getting twice the square footage for half the energy bill,” said Mary Jeppesen.

Goodall Homes, the home building company that developed Shadow Green, includes energy saving features in all of its new homes. That’s a step taken by many builders in Williamson County in response to growing consumer awareness of the cost of heating, cooling and lighting a home.

A survey by the National Association of Realtors (NAR) found that 11 percent of buyers bought a new home for its green and energy efficient features. That number was higher — 14 percent — for buyers between the ages of 36 and 50. For buyers under age 35, it was 13 percent.

“I thought that was low. All of our clients ask about it,” said Derenda Sircy, sales manager for Regent Homes.

They are especially interested in hearing about monthly savings that add up over the years of owning a home, she said.

The NAR survey found that of those home buyers actively seeking green features, 84 percent thought heating and cooling costs were important. Other features considered important were energy-efficient appliances and lighting (67 percent), landscaping for energy conservation (47 percent), and environmentally friendly community features (44 percent).

Regent’s houses feature programmable thermostats, Energy Star appliances and ceiling fans, compact fluorescent lights, LP TechShield roofing, high efficiency heating and cooling systems and advanced construction materials and techniques.

All of Regent’s homes are tested by an independent company to ensure tight construction and a good Home Energy Rating System (HERS) score.

Sircy estimates that an 1,800-square-foot townhome would have a monthly utility bill of less than $100.

“It’s an enormous amount of savings,” she said.

At Pulte Homes, which is building in Franklin’s Amelia Park subdivision, energy-efficient features include radiant-barrier roofing that keeps attics cooler, high efficiency heating and cooling systems, programmable thermostats and tankless water heaters.

“Pulte homes can be up to 30 percent more energy efficient than the average existing home, resulting in lower cost,” said spokesman Valerie Dolenga.

The Jones Co. offers the option of interior walls built with materials that filter allergens and pollutants from the air, but it’s an upgrade that not a lot of buyers have purchased.

All the company’s homes come with low VOC paint and carpets and a passive radon vent. Energy saving features include conditioned crawl spaces, radiant barrier roofing and advanced building techniques. Homes come with high-efficiency heating and cooling systems.

“We are one of the only larger companies that still does two units on a two-story house, which is a big deal,” said Jen Lucy, director of sales.


So many of Goodall Homes’ customers wanted to know about energy-saving features that the company built what it calls an Energy Room at its model home in Franklin’s Waters Edge subdivision.

“People can see behind the walls and see the energy-saving elements,” said Rachael Overall, the company’s director of marketing.

Those features include LP TechShield roofing, Energy Star insulation, low E windows, air barriers in the attic, sealed ducts and advanced framing techniques. Other features include programmable thermostats, CFL lighting and Energy Star dishwashers.

Mary Jeppesen, who works in sales for the company, bought her Goodall townhome after becoming familiar with those features while assisting clients.

“A lot of people ask about energy efficiency,” said Jeppesen. “They might live in an apartment or older home with high bills. Not only will their energy bills be lower, it’s a lot more comfortable in the house.”

Their average monthly bill used to be around $200.

“Not only is the energy bill lower, it’s more comfortable,” said Mary Jeppesen.

Sumner County Businesses Benefit from Being Socially Responsible

Categories: Goodall Homes, Second Harvest Food Bank | Posted: November 28, 2016

(November 28, 2016 / Hendersonville Standard. Click HERE for full article)


Companies of all sizes are developing initiatives focused on Corporate Social Responsibility (CSR) practices. At its best, CSR is a transparent initiative embedded within a business’s culture that contributes to the overall welfare of the community. Many businesses – large and small – benefit from being socially responsible, providing overwhelming support that CSR programs are imperative to success.

Local non-profits like Second Harvest Food Bank of Middle Tennessee, which serves 46 counties across Middle and West Tennessee including Sumner, often work with companies to execute CSR initiatives, creating a mutually beneficial partnership. These initiatives are intended to make a positive impact on causes that matter to a business as well as its employees and the community. By partnering with a non-profit that is focused on an issue such as hunger relief, the outcome of CSR efforts are greater.

Hunger continues to be a national issue with the latest study released by the USDA showing 42.2 million Americans are suffering from food insecurity, meaning they do not have access to enough food for an active, healthy lifestyle. Locally 19,940 Sumner Country residents, including 8,050 children, are struggling with hunger according to the 2016 Map the Meal Gap Study. The fact remains that hunger is a reality in our community, but local businesses are using CSR strategies to make a difference.

Hannah Pechan, director of the Nashville Social Enterprise Alliance, emphasizes that businesses that create “long-term, concrete [CSR] projects with a measurable impact” are mutually beneficial to both the business and the non-profit. The commitment to invest in one cause allows a non-profit to use its resources more efficiently and effectively, which leads to more stable communities, and in turn, improves area businesses. The benefits become cyclical – higher quality communities equal better business.

One example of this involves a community-wide campaign built around creating a “Hunger Free Summer” for all. For the past three years, Sumner-based Goodall Homes has been an advocate against hunger, especially during the summertime, in partnership with Second Harvest.

“Second Harvest is grateful for Goodall Homes’ efforts to help provide healthy, nutritious food to children in need during the summer months,” said Jaynee Day, president and CEO of Second Harvest. “Hunger is a year-round struggle. In fact, summertime means thousands of children no longer have access to school meals, and parents are left struggling to provide. This partnership brings attention to the issue in that has not historically been viewed as a time of need.”

This partnership continues to grow year over year and provides Goodall Homes with the opportunity to engage employees in the fight against hunger through various volunteer experiences including feeding fresh, nutritious lunches to children in need. Although food insecurity is harmful to an individual, it can be particularly devastating among children due to their increased vulnerability and the potential for long-term consequences. Goodall Homes’ efforts aim to combat childhood hunger, which in turn, will create a healthy future for its community.

A strong CSR program can also help with retaining employees and recruiting new talent. Multiple studies have shown that employees take a company’s CSR practices into consideration when evaluating employment – 79 percent, in fact, according to one study. The opportunity to participate in CSR programs allows for both professional and personal development, giving employees the chance to contribute to worthwhile causes.

Hendersonville is home to STR, Inc., a global hotel market data and benchmarking company. With a little more than 150 employees, most born and raised in the immediate area, the company values supporting the local community and does so through various feeding programs, including Second Harvest’s BackPack Program.

The BackPack Program provides easy-to-prepare food for at-risk children on weekends and during school breaks when other resources are not available. STR funds 50 BackPacks each week for children in Sumner County Schools through the Sumner County School Board’s Family Resource Center, one of 24 Second Harvest Partner Agencies in the area.

“Many of our employees have kids in Sumner County schools, and many of us had no idea how many of our neighbors were struggling,” said Amanda Hite, president of STR, Inc. “When Second Harvest was able to connect us with the Family Resource Center, it was a perfect opportunity for the company to give back and support our local community at the Family Resource Center as well as continue to forge our partnership with Second Harvest.”

Successful CSR initiatives often lead to more customers. Ninety percent of consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. CSR creates positive conversations about a brand that can be highlighted in both traditional and non-traditional media as well as through word of mouth. More than 80 percent of consumers report that they would tell friends and family about a company’s CSR efforts. These efforts will be noticed, ultimately, by all – community, industry and society at large.

With the acquisition of Avenue Bank last year, Pinnacle Financial Partners is continuing its tradition of fighting hunger through The Tennessean’s Ms. Cheap’s Penny Drive. According to Pinnacle’s website, “community initiatives are about supporting quality of life in the communities we serve through financial contributions and programs that bring associates together to make our community better. Because only in a strong community can Pinnacle grow and prosper.”

Now in the eighth year, the Penny Drive has raised more than $300,000. As a main sponsor of the campaign, Pinnacle employees will have the opportunity to participate in the drive and encourage involvement from customers, providing an additional touch point beyond client services. This will encourage both Pinnacle customers and the community to get involved in this year’s Penny Drive – penny cans are available for pickup at the Hendersonville branch at 270 East Main Street.

“Many thanks to all our partners, including Pinnacle Financial Partners,” says Mary Hance, The Tennessean” Ms. Cheap. “This year’s Penny Drive runs through January 31, 2017, and we hope it is our most successful campaign to date.”

These CSR efforts are just a few examples of the great works being done by local businesses to better the community. These valuable partnerships bring greater awareness to the issue of hunger in Sumner County and Middle Tennessee through targeted outreach and increased visibility while ensuring more food is distributed to those in need. Companies of all types and sizes can take part in these efforts and reap the benefits of building a culture of corporate social responsibility.

To learn more about ways to engage your company in the fight against hunger, contact Melinda Judd, director of corporate engagement at Second Harvest, at (615) 367-1620 or visit

New homes being bought before they’re built

Categories: Goodall Homes, The Tennessean, Williamson County | Posted: November 17, 2016

(Bill Lewis , For The Tennessean/ Click HERE for full article)

Pre-buying trend, a result of high demand in Williamson County, has advantages for buyers, such as customizing a home’s finishes and locking in the price.


When you buy a new car you expect to drive it home right away, but if you purchase a new house in the hot Williamson County market, you’ll probably have to wait several months before you can move in.

They’ll have to build your home first.

In many popular subdivisions, the majority of new houses are purchased before, or soon after, construction starts. When the buyers sign the contract or put their name on a waiting list, the yard is still a vacant lot.

“It’s definitely a trend,” said Todd Reynolds, vice president of Goodall Homes, which is building new single family homes and cottages in the Waters Edge subdivision, as well as a new line of larger executive townhomes.

“Why are we introducing this in Williamson County? It’s the demand we see,” he said.

The trend — call it pre-buying or buying to-be-built homes — has advantages for people purchasing a house, according to builders. In many cases, buying before construction starts or soon after offers the chance to customize a home if the builder offers options.


Also important, buying early can allow the purchasers to lock in the price. The home you move into in June might be worth thousands more than you paid for it in January.

In Williamson County, the median price for a single family home rose 10.7 percent in the past year. The price was $441,355 in September. During the same month in 2015, the price was $398,553, according to the Williamson County Association of Realtors.

Waiting until construction is finished could cost thousands of dollars. It could also mean losing the chance to buy the house at all since so many other buyers are ready to act.

Many buyers are attracted by the opportunity to customize their new home, said Chad Ramsey, director of sales and marketing in Tennessee for Pulte Homes. The company is building new homes in the Amelia Park subdivision in Franklin.

“Amelia Park sells to-be-built homes primarily. We see 90 percent of our sales as to-be-built because buyers really like the idea of being able to personalize their home. The great thing about building is you get to select the floor plan, the finishes and colors. A lot of our buyers really like the Charleston singles at Amelia Park because yard maintenance is included,” said Ramsey.

The Jones Co. sees a similar percentage of early buyers. In Williamson County the company is active in the Falls Grove subdivision in College Grove, Enderly Pointe at Ladd Park in Franklin and Summerlyn and Whitney Park in Nolensville.

“About 95 percent of our business are people who pick their lot out and build from the ground up. The big advantage is personalization and, of course, new homes are just special and magical. It is great to know that no one has ever lived there,” said Jen Lucy, the company’s director of sales.

Early sales make up a large part of sales for Goodall Homes, said Reynolds. The company is active in Franklin in the

Waters Edge and Rizer Point subdivisions and Shadow Green Townhomes, in Nolensville’s Bent Creek subdivision and in Thompson’s Station’s Canterbury subdivision.

“They’ll write the contract and we’ll start the house,” said Reynolds.

He expects demand to be strong for Goodall’s new executive townhomes in Waters Edge. They will have from 2,400 to 2,900 square feet and offer an innovative floor plan with a master suite on the main level with space for a second bedroom or an office on that floor as well. There will be space for a second master upstairs.

The company is designing the new townhomes around the way families live today, said Reynolds.

“Mom may be coming to live with them,” he said.


The company plans to build 50 of the new executive townhomes in the initial phase. Prices have not been set.

Goodall Homes is also launching 38 new single-family homes in Waters Edge. Prices will start at $384,900, said Reynolds.


Tencza of Scales Elementary honored with Goodall Homes Student of the Month award

Categories: Goodall Homes, Williamson County | Posted: November 17, 2016

(Williamson Herald- By Derby Jones. Click HERE for full article)

When Ben Tencza, a fifth grade student at Scales Elementary in Brentwood, went to school last Friday, he had no idea he would be presented an award in front of the entire student body.

582440a4aeb7c-imageTencza was awarded the Goodall Homes Student of the month award during the Friday morning assembly. Not only did the entire school get to witness Ben receive the award, but his parents, Jen and Matt, along with sister Morgan showed up to surprise him as well.

“I was very surprised, I was thinking I wish my family could be here,” said Tencza. “Then I felt my dad’s arm around me, saw my sister and mom and that’s when I teared up because they were there.”

Tenczas’ fifth grade teacher Kate Hays nominated him for his community service activities such as raising and lowering the American flag in front of the school and helping to set up the car line area for younger students.

As Ms. Hays read the nomination, several students thought it might be Ben when she stated “he always has a smile on his face.” “Everyone around me started tapping me saying, ‘I think it’s you,’ ” said Tencza.

Hays went on to say that “Ben always has a smile on his face and a positive attitude! He meets academic challenges with tenacity. Ben is highly respected by his peers because he is the definition of a true-friend — supportive, caring, open-minded, and a team player.”

Tencza’s favorite subject is math and he wants to become a pediatric doctor or architect one day. When Ben is not at school he enjoys tennis, Legos, robotics and cooking with his mom.

“The sky is the limit for Ben,” said Melody Scott, one of his fifth grade teachers. “He is the ultimate friend and classmate and we’re so proud of him winning this award.”

It was evident last Friday that his class and teachers were all in agreement that Ben Tencza was a deserving winner of the Goodall Homes Student of the month.

“We are proud to sponsor this award so we can acknowledge students like Ben,” said Rachael Overall, marketing director for Goodall Homes. “He is exactly the kind of student that deserves the recognition, not only a good student but good person and community minded.”

If you would like to send in a nomination for the Goodall Homes Student of the month, go to and click on the home tab for the nomination page.


Design Centers inspire home buyers to make bold choices

Categories: Davidson County, Design Center, Goodall Homes, The Tennessean | Posted: November 17, 2016

(Bill Lewis , For The Tennessean/ Click HERE for full article)

Connie Maynord recalls the “nightmare” experience of building a house and having to walk through a brickyard to select her new home’s exterior.

“They had all the red bricks in a pile,” she said.

Next came trips across town to other vendors, “the cabinet person, the tile person. You had to run everywhere,” said Maynord.


Thankfully, this time is different. When Maynord and her husband, Chris, decided to build a new Goodall Homes house in Hendersonville’s Millstone subdivision, they paid a visit to the company’s 2,100-square-foot Design Center Showroom.

They saw samples of completed brick and stone exterior walls, lighting, flooring, kitchen and bath fixtures and every other possible option for the design of their new home.

Design centers are the latest trend in home building. Goodall Homes opened its facility in 2013 at 240 Great Circle Road, Suite 333 in Nashville’s MetroCenter office park.

The Jones Co. opened its design studio in August at 91 Seaboard Lane in Cool Springs. Superior Custom Homes & Remodeling has a design center at 7105 Moores Lane in Brentwood. Drees Homes recently opened a design center at 1651 Westgate Circle in Brentwood.

That has sparked a second trend. Because home buyers have the opportunity to work with interior designers and can see how their selections work together, they are making bolder decisions.

636142105340283670-drees-blue-kitchen-cabinets“Cutting-edge design choices like blue cabinets in the kitchen or custom wet bar, monochromatic chevron-patterned flooring and backsplashes, LED-lit cabinetry, waterfall countertop edges and ultra-light kitchen designs are becoming the new norm,” said Kelvey Benward, sales manager for Drees Homes.

Knowing what their new home will look like gives clients the confidence to be more adventurous, said Jenn Chapman, studio manager and design consultant for The Jones Co.

“People are definitely more creative. It’s helping people make more fun choices,” she said.

That was Dana and Andrew McAllester’s experience when they became two of the first clients to visit the Drees Design Center. They are building a home in Nolensville.

“We had in our head our dream kitchen. When we walked in the door, Drees had that kitchen. We could see it all in one place,” said Dana McAllester.

During their visit, they selected upgraded granite countertops and surprised themselves by choosing brightly colored kitchen cabinets. They also customized the floor plan.

“I didn’t even know I wanted that until I saw it,” she said of their selections. “There were options I wouldn’t have even thought to ask about.”

636142040691962856-drees-bathsHome buyers today are more design conscious thanks to websites like Houzz and Pinterest and are willing to try new looks. The design center helps them achieve their goals, said Tammy McKinney, office manager for Superior Custom Homes.

“They see on Houzz what they want and bring it in and we can match it. Choices are very eclectic right now,” said McKinney.

For clients using the Goodall Homes Design Center Showroom, painted brick exteriors are the latest trend.

“Millennials in particular love it,” said Ashley Crews, the company’s vice president of operations.

For interior walls, neutral paint colors are still popular, but with a twist.

“Gray is the new tan,” she said.

At the Goodall Homes Design Center Showroom, Maynord surprised herself by selecting a large, single sink for the kitchen instead of a more traditional divided, double sink. Her new home will have a covered deck, a dishwasher with a stainless interior, arched interior doors and extra windows in the living room.

“I got to see what the house will look like,” she said. “It’s all there for you to pick, and the design center is gorgeous.”


Nashville climbs list of nation’s hottest real estate markets

Categories: Nashville, The Tennessean | Posted: October 28, 2016

(Getahn Ward , / Click HERE for Full Article)

Report cites hip factor, diverse economy and low cost of living and doing business for Music City’s one-notch rise from 2016.


Nashville is ranked sixth among the nation’s top cities for real estate investing in 2017, a one-notch jump from a year ago in the annual Emerging Trends in Real Estate report.

The latest report from PricewaterhouseCoopers along with the Urban Land Institute cited the Music City’s hip factor that’s reflected in the high percentage of college graduates choosing to stay in the area. It also highlighted the diverse economy with health care, technology, tourism and education among sectors that should continue to create jobs next year.

“Low cost of doing business and low cost of living are two economical pieces of the secret sauce,” Mitch Roschelle, a real estate team leader with PricewaterhouseCoopers, said about another factor in economic growth of cities such as Nashville.

Among favorable statistics cited on Nashville, the cost of doing business here is 6 percent less than the national average. Reflecting a relatively lower cost of living, the median housing price in the metro Nashville area is $225,000, 7 percent cheaper than the nationwide median price of $243,000.

Similar to higher learning institutions in top-ranked Austin, Texas, Nashville area universities such as Vanderbilt also provide talented employees and cultural activities that Roschelle said are important to the new workforce of millennials and even baby boomers.

Most cities ranked within the top 10 for real estate investing next year are so-called 18-hour secondary cities. They don’t have all of the amenities of a large metropolis such as New York, but have become attractive to young professionals.

No. 1 Austin is followed by Dallas/Fort Worth with Portland and Seattle third and fourth among the top 10 whose niche neighborhoods and economic diversity also factored into their high ranking. Nashville is followed by other up-and-coming 18-hour cities such as No. 7 Raleigh/Durham and ninth-ranked Charlotte, N.C.

The long-running Real Estate Emerging Trends report that this year ranked the 78 largest U.S. cites was based on a poll of 1,000 real estate market participants nationwide. Other trends highlighted included the growth in optionality, spaces that can be used as an office during the day and a party venue in the evening.

An upper-tier secondary market

Nashville is cited as an example of a market that has transitioned to an upper-tier secondary market. But that transition is creating issues with the primary concern being that national developers could overbuild the market, especially in the industrial and multifamily sectors.

“At the same time, the increase in overall real estate activity in the market is putting pressure on the availability of appropriately zoned land for all property types,” the report read. “The rising costs of construction labor and building supplies also are keeping new development at lower levels. Despite rising demand for office space, new construction remains at manageable levels.”

One interesting observation the report cited is participants in the Urban Land Institute’s local district council’s Emerging Trends forum characterized the Nashville market as having “plenty of debt, but not as much equity.”

In terms of homebuilding prospects, Nashville ranked fourth nationwide in the Real Estate Emerging Trends report behind only Raleigh/Durham, Charleston, S.C. and Portland.

The report also included trends and outlook for property types such as commercial space, retail, apartments, office space and hotels.    ​

Cost, convenience drive townhome sales in Williamson

Categories: Townhomes, Villas, Williamson County | Posted: September 17, 2016

(Bill Lewis, For Williamson. Click HERE for full article)

Townhomes with a small yard, or no yard at all, are among builders’ most in-demand floor plans.


Something is missing from many of the new homes being built in Williamson County, but no one seems to mind.

They have the granite countertops, gourmet kitchens and hardwood floors you’d expect in almost any new home, and many even have garages, but they don’t have the one feature that has gone hand-in-hand with the suburbs for generations.

The yard is gone.

For luxury builders and production homebuilding companies alike, two- and three-story townhomes with either no yard at all or a postage stamp of grass at the front door are among their most in-demand floor plans.

“I didn’t think I’d ever sell a townhome in Franklin, but I’ve sold a lot,” said Kevin Green, broker for luxury builder Ford Custom Classic Homes.

Lock and leave

A combination of market forces — including soaring prices for building sites and the desire of many homebuyers to live a lock-and-leave lifestyle — is making townhomes an attractive alternative to traditional single-family houses.

Because they take less land, townhomes can be less expensive to build and to buy. And no yard means no yard work.

“You don’t need a lawnmower,” said Green.

Ford Custom Classic Homes plans to build 34 townhomes in Echelon at Lockwood Glen. Ten are currently under construction.

“I have two units already sold and others are looking,” said Green.

The company also is introducing a new phase of townhomes at Westhaven and has previously offered brownstones near downtown Franklin.

“I think builders can’t build townhomes fast enough,” he said.


Builders move fast

Ford is not alone. The Patterson Company offers new townhomes priced from the mid-$300,000s to the $400,000s in the Gateway Village neighborhood in Cool Springs. Goodall Homes has offered townhomes for several years at its Shadow Green community in Franklin. Prices range from $305,275 to $326,427.

Goodall offers townhomes in Rizer Point, along Del Rio Pike, and in Lockwood Glen.

Goodall also offers cottages — similar to a townhome but all on one level — in the Waters Edge subdivision and in Nolensville at the Cottages at Bent Creek.

Regent Homes is introducing Federal-style brownstones in Berry Farms, the master-planned community on Franklin’s south side. Prices start at $350,000. Four went on the market the first week of September.

“I’ve already sold one, and they just got released last week,” said Jeffrey Caruth, affiliate broker for Regent Homes.

“It’s price-competitive with rent in Franklin, and it’s a maintenance-free lifestyle. There’s so much to do in the Nashville region these days. People want to live, work, play,” he said.

Regent also builds townhomes in Lockwood Glen, with prices starting at $369,900, and in Spring Hill’s Shirebrook subdivision, where prices begin at $199,900.

Regent builds condominiums in Westhaven, where a newly finished example was on sale in early September for $364,805. The company also has 27 condos under construction in Berry Farms. The Alicia Town Center Homes range from $249,900 to $299,900.

Affordability matters

Goodall Homes executive Keith Porterfield said affordability is making townhomes more popular than ever.

“Detached singles are so expensive. Townhomes are an option for a new home at a more reasonable price. More and more people don’t want the yard, and townhomes make for a good community. You get to know your neighbors,” he said.

Sandra Griffin discovered that two years ago when she moved from suburban Nashville to Shadow Green.

“Living in Franklin is such a joy,” she said.

One thing Griffin misses is having a private driveway. Finding a convenient parking spot can sometimes be a challenge. On the other hand, she doesn’t miss having a large yard.

“The upkeep was too much for me,” she said.

When the day comes that she doesn’t want to go up and down her townhome’s stairs anymore, she might consider buying one of Goodall’s cottages.

“In a few years, definitely, I’d like one level,” said Griffin.