Call Today!

Facebook Twitter YouTube Pinterest Instagram Houzz RSS

Goodall Homes Blog

Longview Elementary student Makenzie Giles named Goodall Homes Student of the Month

Categories: Awards, Goodall Homes, Nashville, Nashville Area Homebuilder, Student of the Month | Posted: February 16, 2017

Longview Elementary School fifth grader Makenzie Giles’ being named the January Goodall Homes Student of the Month came as no surprise to her peers and teachers.

“In the school setting she is a generous peer helper in academic classes, extends a friendly smile to those in need, and strives to live by our motto of ‘Be Nice,’” Makenzie’s teacher Kendra Brooks said in her nomination of Makenzie.

Described as “a well-rounded student” by Brooks, Makenzie is a blue belt in Taekwondo, a member of the school choir, and an elected member of the Longview Elementary School Student Council, which is currently sponsoring a food drive for The Well Outreach, a Spring Hill-based organization that provides food assistance to those in need.

“I enjoy helping the school and helping people,” Makenzie said. “[Helping] makes me feel nice about myself.”

Makenzie’s mom Samantha Giles said she was trying hard not to cry watching her daughter receive this award.

“I can’t describe how proud I am of her,” Samantha said.

Makenzie, whose favorite school subject is math, said her favorite parts about Taekwondo are her instructors and learning self-discipline.

“[Goodall Homes] recognizes a special student every month,” Goodall Homes Marketing Director Rachael Overall said. “I live in Spring Hill so [recognizing a student from Spring Hill] is very important to me.”

To submit a nomination for the Goodall Homes Student of the Month, click here. Students from Williamson County Schools, private schools, and Franklin Special School District are eligible.

Mackenzie Giles family surprised her by showing up to school on Friday. Brother Lucas, mother Samantha, and father Dustin

Millstone celebrates 100th sale

Categories: Goodall Homes, Hendersonville, Nashville, Nashville Area Homebuilder, Sumner County | Posted: February 15, 2017

(STAFF REPORTS- Hendersonville Standard. Click HERE for full article)

Millstone of Hendersonville – a Goodall Homes community celebrated its 100th home sale last month.

The subdivision, located of Saundersville Road, will ultimately feature 614 homes which will include a mixture of single family homes, townhomes, courtyard cottages, and villas. According to Rachael Overall, director of marketing for Goodall Homes, the projected buildout time is around six to seven years.

A community all its own – Overall said at the heart of Millstone is the Town Center which acts as the hub for residents and neighborhood events.

“The Town Center includes a fitness center, junior Olympic resort style swimming pool with outdoor grilling area and pavilion – perfect for relaxing and enjoying the day with friends and family,” Overall said. “Adjacent to the pool is a splash pad complete with a water tank adding to fun days of laughter and water play.”

Behind the Town Center is a playground with ladders, swings and tires for all the neighborhood kids to gather. In addition, the Town Center also features a courtyard garden.

“We have various herbs and vegetation specifically planted with the guidance of University of Tennessee’s Agriculture Extension to host future Master Gardener classes and school fieldtrips,” Overall said.

The development also features a farm stand that will ultimately allow homeowners and Hendersonville residents to order organic produce and pick-up each week during the peak growing season.

For residents who enjoy walking, Millstone features connecting sidewalks throughout the neighborhood that also connect to the Town Center,” Overall said.

“In the future, we also have plans for an event lawn to add even more activities for current homeowners,” she said.

With 100 families now calling Millstone home, Overall said the comments about the neighborhood have all been positive.

“What I hear the most is how beautiful the Town Center pool and fitness center are,” she said. “They also notice the attention to detail throughout the neighborhood, taking special notice to how the theme is carried throughout the neighborhood. Residents are also looking forward to neighborhood events that will be set up in conjunction with the Community Lifestyle Director and the social committee.”

Overall said both local realtors and those from outside the Sumner County market have also been impressed with the amenities.

Millstone has a variety of homes available for every stage of life:

*Single Family: starting from the high $200s, Millstone offers a variety of one-level and two-story plans ranging from 1,868 to 3,621 square feet.

*Courtyard Cottages: starting from the mid $200s. These plans are one-level plans with bonus room or loft optional per plan. These plans are also maintenance free – homeowners do not have to worry about the upkeep of landscaping and the exterior of the home. Plans range from 1,413 to 2,122 square feet.

*Villas: We are currently developing more home sites for our Villas collection. These plans are one-level plans with bonus room or loft optional per plan. These plans are also maintenance free – homeowners do not have to worry about the upkeep of landscaping and the exterior of the home. Plans range from 1,635 to 2,327 square feet.

*Townhomes: We are currently developing more home sites for our Townhomes. These plans are two-stories with 3 bedrooms to 2.5-3.5 bathrooms depending on the plan. Square footage ranges from 1,674 to 1,976.

Why Sell to Clayton?

Categories: Goodall Homes, Nashville | Posted: February 14, 2017

Berkshire Hathaway’s Clayton has purchased three site-built companies to date.

(By  – Builder News. Click HERE for full article)

Since founding their Buford, Ga.–based company, Chafin Communities, in 1996, brothers Eric and Daryl Chafin never looked to sell the business. They saw no reason to; the company was doing well in the Atlanta market.

Then in May 2015, the Chafins met with a few executives from Clayton, the Maryville, Tenn.–based modular builder to discuss Clayton’s potential acquisition of Chafin Communities. The Chafins took the meeting, but Eric Chafin was unsure about having his site-built company potentially bought out by a modular builder.

Soon into the initial discussion, whatever reservations he held vanished. “They told us on the first meeting that they were owned by Berkshire Hathaway, and that kind of dissolved quickly,” he says.

Clayton has been a subsidiary of Berkshire Hathaway, a well-known company run by billionaire investor Warren Buffet that also owns the likes of Duracell, Geico, Dairy Queen, and dozens of other companies, since 2003. In its 40 plants nationwide, Clayton built more than 34,000 homes in 2015. The company is in about every segment of housing that one can imagine, building traditional site-built homes, modular homes, manufactured housing, college dormitories, military barracks, and apartments.

Clayton entered the site-built side of the business in late 2014 with the purchase of 81 lots in the Mundy Mill community in Gainesville, Ga., northeast of Atlanta. According to Mike Rutherford, president of Clayton Properties, Clayton had plateaued on the manufacturing side and could no longer expand with respect to market share.

So it diversified.

But Clayton soon discovered an issue many site-built companies deal with—land—and amended its approach. “We saw pretty quickly that it was hard to scale because there weren’t a ton of finished lots, which led us down the acquisition strategy,” recalls Rutherford.

In October 2015, Clayton acquired Chafin Communities and a new venture was born. Since then, Gallatin, Tenn.–based Goodall Homes and Lee’s Summit, Mo.–based Summit Custom Homes have also come into the fold, in April and October 2016, respectively.

Many builders consider selling their companies when they’re looking to retire or find a new line of work. But the Chafins had no interest in leaving the industry. “Me and my brother are younger and we weren’t looking for an exit,” Eric Chafin says. “We were looking for somewhere we could plant a flag and move forward.”

That’s exactly what Keith Holdbrooks, president of the Clayton home building group, and his colleagues were looking for in their first site-built acquisition. “The goal was to find guys who want to sell but want keep working,” he says. “If you don’t have to deal with bureaucracy then you’ll have fun and keep working.”

That’s the Berkshire Hathaway model, he adds, and it’s how Clayton itself is run to this day. “It’s in the same mindset as Mr. Buffet,” Holdbrooks explains. “He acquires companies and he doesn’t want to run them, he wants the management to run [them].” Kevin Clayton took over as Clayton CEO in 1999 and remains in that role today.

Hearing that you’ll be able to run your company like you always have is great for a builder who’s thinking about selling, but how can you be sure that’ll be case when the deal is closed? A well-placed call might help.

Why Sell?
Bob Goodall, president at Goodall Homes, which builds in the Nashville market, received a call from the Clayton team in fall 2015. Rutherford had asked an attorney in Nashville if he knew of any companies that might mesh well with Clayton, and Goodall’s name came up.

Goodall was initially surprised by the call and had never come close to selling before. “We had had some calls from other national companies [in the past],” he says. “We’ve heard other people who’ve had bad experiences, so that wasn’t a route we wanted to go.”

However, this call was intriguing. “To become part of the Berkshire Hathaway companies and to work with a lot of great people, and to keep our culture was something that was very important to us,” he says.

Before he closed the deal, Goodall called the Chafins to see how things were going since their company became a part of Clayton Properties Group, Clayton’s site-building group.

“They indicated that everything they’d been told was the way it was,” Goodall says of the Chafins. “That made me feel a lot better.”

Two months after closing the Goodall deal, a broker reached out to the Clayton team and advised them to take a look at Summit Custom Homes, a major player in the Kansas City area. Summit had been on the market in 2014, but CEO Fred Delibero hadn’t found a perfect match. After meeting with the Clayton team, though, that changed.

Delibero says the management teams clicked instantly. After touring Clayton’s headquarters and one of its plants in Tennessee, he knew joining its team was the right move.

“It’s not easy to sell a great company that you spent 15 years building,” Delibero says, “but with Clayton, I saw an opportunity to continue to build our company free of the constraints traditional sources of capital impose while maintaining our culture and keeping in place the great team we built.”

He was familiar with Clayton’s business and was excited about getting in on the ground floor of its site-built division. “It just felt right from the very first meeting,” he says.

Delibero elected not to reach out to the Chafins or Goodall prior to selling because he was confident in the Clayton team’s word. “Before the sale closed, the team at Clayton told me to run the business the way you always have, and build upon our success with their resources,” he says. “Now that the sale is closed, that’s exactly what is happening.”

When making his decision, Goodall considered the young people in leadership positions at his company. “I envision these team members being superstars, and I think this gives them a better opportunity for growth, provides a lot more capital than we had before, and it’s a great support system,” he says.

With the capital infusion from a Berkshire Hathaway–backed company, each of the site-built builders says their options have never been greater.

“Before, a lot of what drove our decision making was just cash flow, debt, and personal guarantees, and now we can think a lot more long-term and don’t have to worry about the cash flow nearly as much,” Goodall says. “It changes everything. It’s a paradigm shift for us.”

These site-built builders also are eyeing new markets and plan to grow their closings in the near-term. For Summit, which closed 243 homes in 2015, Delibero expects growth in the Kansas City metro area and some regional expansion. “We think we can double our sales in the next three years while opening one or two new regional markets,” he says.

Company Collaboration
“The greatest idea we’ve ever had has not been thought of yet,” is a quote that’s pasted across a wall at Clayton’s headquarters, and it’s a concept the company’s executives take to heart.

With three site-built companies now under the Clayton Properties Group umbrella, ideas to make home building more efficient are encouraged.

For Clayton, one of the major initiatives in the coming years will be to leverage its buying power from manufacturing around 40,000 homes a year and translating those cost savings to its site-built entities. “We buy stuff by the truckload and by the railcar.” Rutherford says, adding that the goal is to figure out “how we translate that into a home package and really have them benefit from being part of the buying power that Clayton has.”

It was something Goodall was eager to delve into after selling his company. “Being able to take advantage of that buying power is enormous,” he says. “That’s probably the biggest thing that started early and often.”

Clayton Supply, the company’s building materials arm, will supply 40% of the home building group’s raw materials in 2017.

Since Clayton itself is a modular builder, Clayton Properties Group is looking to combine those best practices with its site-built companies whenever feasible. “When we go to our site-built properties—and we’ve grown up on the manufacturing side all our lives—we see some things from an efficiency, waste [standpoint],” Holdbrooks says. “And then when they come to our facilities they see opportunities that we can improve on.”

Eric Chafin says he’s exploring modular practices, and, without going into detail, that Chafin Communities will look to implement “some minor stuff” to the site-built business this year. “We’re always looking for [ways] to improve efficiencies and time frames,” he says. “That side of the business really has got it down to a science, and in site-built, we’re not like that.”

Delibero says it’s hard to tell if Summit will one day adopt modular practices. “One thing is certain, though,” he says. “We will work toward reinventing the way site-built homes are built.”

Holdbrooks says the opportunity to automate processes is huge on both the factory- and site-built side. “It’s from the speed, quality, and efficiency side of it that’s intriguing,” he says.

The Clayton team says it’s always looking for more site-builders to acquire, but will only execute a deal when a perfect match is found. While its Clayton Properties Group roster continues to expand, marrying building methods will take center stage.

“There’s no doubt we all have to change our processes and get more efficient at what we’re doing,” Holdbrooks says. “The door’s wide open for collaboration between site and factory.”


Desi Kelley of Nolensville Elementary is Goodall Homes Student of the Month

Categories: Awards, Community Service, Goodall Homes, Williamson County | Posted: January 24, 2017

(By Derby Jones • Publisher for Williamson Herald. Click HERE for Full Article)

When Desi Kelley, a third grader at Nolensville Elementary, went to school on Wednesday, Dec. 21, he was expecting a class party and the school sing-along. What he didn’t expect was to be presented the Goodall Homes Student of the month during the assembly with his parents in the audience as a surprise!

As the students gathered in the school gymnasium for holiday singing, Principal Paula Waits informed the students that there is a special award to be given out. Rachael Overall of Goodall Homes took the microphone and spoke about the type of student they look for in selecting the student and then announced the winner to the delight of the crowd

“He was nominated as the class president by his peers,” said Overall. “He (Desi) was selected for his honesty, helpfulness, kindness to others at all times, thoughtfulness, respectfulness, being responsible, and being accepting of others — great qualities that we look for in our students.”

His third grade teacher, Julie Bratcher, also had many great things to say about Desi.

“The whole class would agree that Desi deserves this award. He embraces all the characteristics that we brainstormed and the students voting him into office after nominating him for the primary,” said Bratcher about the class presidential election. “He is such a bright student with the most kind heart. He does all of his work with excellence and is a joy to teach. I feel very blessed to be his teacher this year.”

Desi is a well-rounded person, according to his parents, Jeffrey and Noelle Kelley. He enjoys using his creativity to build with different blocks, tiles, paper and wood. His parents said Desi would make a good engineer one day.

“He loves to build things and is very creative,” Jeffrey said. “He has great aspirations for lots of things.”

Noelle noted that he is also a great brother with a big heart.

“He loves to make his family laugh with his different accents and songs,” she said. “His heart is tender and he feels deeply for others. Desi asks big questions and loves to learn how things work.”

Both parents agreed his favorite subject is math.

Desi also enjoys anything that involves sports and running and loves to be outside.

“He is competitive but has great sportsmanship,” said Bratcher.

Desi’s fellow classmates all agreed he deserved the award in addition to being nominated as class president.

“He really does deserve the awards,” said classmate Annaross Wetzel. “He is always nice and very intelligent. He treats everyone with kindness.”

Wetzel said she served as his speechwriter during the class campaign.

“I have known him since first grade,” Wentzel said. “Desi is awesome.”

Overall of Goodall Homes noted the future looks bright with these kinds of students.

“Creative, dependable, and kind,” she said. “These were just some of the things I heard about Desi. We need more future leaders like him.”

If you would like to submit a nomination for the Goodall Homes Student of the month, go to and click on the home button for the link to the form.

Goodall Homes opens The Grove at Five Oaks

Categories: Five Oaks, Goodall Homes, Lebanon, Neighborhood, New Community, Villas, Wilson County | Posted: January 19, 2017

Staff Writer SABRINA GARRETT / The Wilson Post. Click HERE for full article)

Potential homebuyers and guests will get a chance to see Goodall Homes’ newest Wilson County community, The Grove at Five Oaks, during an open house on Tuesday, Jan. 17.

New home consultant Zach Custer gave The Wilson Post a tour of the model homes in the neighborhood this week and explained why the design features, price point and perks make Goodall Homes some of the most desirable in Middle Tennessee.

Custer is currently manning the Georgetown-style villa in The Grove, located in West Lebanon’s Five Oaks neighborhood.

He explained that villas, depending on design and upgrades, range from $250,000 to $300,000. “Nothing really like that in Five Oaks. Most homes here are closer to $500,000 homes. Its maintenance-free living in a premier community,” he said.

This maintenance-free living includes landscaping and exterior care provided by the company. “All the homeowner is responsible for is the interior,” Custer added.

The villas range in size from one-story, 1,650 square-foot plans to nearly 2,400 square-foot plans if the homebuyer wishes to finish the upstairs with a media room.

Custer said they do not have one target demographic. The community will offer 114 residences in The Grove when completed. The villas are four-side brick.

From contract to closing is six months, Custer continued. “The first two months is design-oriented. Then it takes about four months to build the house,” he said.

The Georgetown model home, which is currently open, is 2,200 square-feet in size and includes two bedrooms, three full baths and a luxury kitchen with upgraded island and double ovens, as well as a two-car garage. Custer showed off the great room and dining room, decorated in a chic lime and aqua color scheme by Melissa Sisk of Shopgirl TN. There is also an “Arlington” style model home.

Homebuyers will receive free membership to Five Oaks Golf & Country Club for six months.

Goodall Homes has two additional communities in Wilson County – Stonebridge and Colonial Village, both in Lebanon.

Goodall Homes has a rich history in Tennessee. Company founder Bob Goodall Jr. started building in 1983 after graduation. The builder has focused on the development and construction of single-family homes, townhomes, courtyard cottages, condominiums and more in the Middle Tennessee area.

Goodall Homes was awarded Builder of the Year by Professional Builder Magazine in 2014.

Clayton, one of America’s largest homebuilders, announced in May 2016 it had acquired Goodall Homes. Goodall Homes can now be found in Wilson, Williamson, Sumner and Davidson counties.

Goodall Homes to hold showcase for new homes

Categories: Five Oaks, Lebanon, New Community, New Floorplan, Villas, Wilson County | Posted: January 19, 2017

(Angie Mayes • Staff- The Lebanon Democrat/ Updated Jan 11, 2017)

In two weeks, Goodall Homes will hold the grand opening of the two models that will showcase the floorplans offered in the Grove at Five Oaks.

The event will take place Tuesday from 11 a.m. until 1 p.m.

“The Grove at Five Oaks offers maintenance-free living in the heart of the established Five Oaks neighborhood. Located on two holes of the 18-hole championship golf course, these energy-efficient homes offer one-level, zero-step entry with optional bonus room or loft per plan and a spacious kitchen,” said Rachael Holland Overall, director of marketing for Goodall Homes.

“The Grove at Five Oaks features our villas product line. Current floorplan offerings include the Arlington and Georgetown plans. Villas range from 1,635 to 2,327 square feet with two to three bedrooms, two to three bathrooms and a two-car garage. Maintenance-free living means homeowners don’t have to worry about landscaping, mowing or maintaining a yard – that’s all included in the homeowners association.”

Located on 29 acres, Goodall plans to build 114 residential structures, that will feature sets of two-attached homes with all sides bricked. Construction of the community began in October. Overall said Goodall expects the community should be built out in four or five years.

“With the purchase of a Goodall Homes villa, homeowners can choose one of the following free six-month memberships to Five Oaks Golf and Country Club, full golf membership; dining room membership; or pool, tennis, swimming membership,” Overall said.

The utilities are located underground and there are curbed streets and maintained greenways, she said.

The home prices start in the mid-$200,000s to low-$300,000s, depending on the floor plan and features.

Goodall Homes currently builds villas in neighborhoods, including StoneBridge in Lebanon and Carellton in Gallatin.

The homes can also be visited at any time. The office is open Sundays and Wednesdays from 1-5 p.m. and Mondays, Tuesdays, Thursdays and Fridays from 10 a.m. until 5 p.m.
For more information, visit

White House poised for residential growth

Categories: Goodall Homes, The Tennessean, White House | Posted: December 7, 2016

(Bill Lewis , For The Tennessean. Click HERE for full article)

Goodall Homes expected its new 51-home Settler’s Ridge subdivision in the town of White House to be popular with home buyers. When more than three times that many people signed a waiting list for the chance to buy those houses, the company knew it was right.


“We have 170 on the waiting list but only 51 lots,” said Rachael Overall, the company’s director of marketing.

Sales are expected to begin in mid-December in Settler’s Ridge, located in northern Sumner County about 22 miles from downtown Nashville at exit 108 on I-65. The subdivision is a few minutes’ drive from the interstate.

Goodall is also developing the Summerlin neighborhood nearby. Sales in that 199-lot subdivision are expected to begin next summer.

Homes in Settler’s Ridge will range from 1,500 to 3,000 square feet. Prices are expected to start in $190,000s. Homes in Summerlin will range from 1,600 to 2,800 square feet. Prices have not been set, but Goodall Vice President Todd Reynolds expects them to start in the low $200,000s.

White House is being discovered by home buyers looking for affordable prices within a reasonable commuting distance of downtown Nashville, he said.

“Go south on I-65 to Franklin. Go the same distance north and you’re in White House. It’s right off I-65 and easy to get to. It’s where you have to go to get the value,” said Reynolds.

“We have 170 on the waiting list but only 51 lots,” said Rachael Overall, the company’s director of marketing.

Sales are expected to begin in mid-December in Settler’s Ridge, located in northern Sumner County about 22 miles from downtown Nashville at exit 108 on I-65. The subdivision is a few minutes’ drive from the interstate.

The price of building sites in White House, which straddles the Sumner-Robertson county line, is substantially less than in many Nashville-area communities. Builders can pass that savings on to buyers, he said.

“In Hendersonville, tons of people are looking in the $260,000 to $300,000 range,” said Reynolds. “Hendersonville moved past that three years ago because of lot prices. To get that price, you have to go a bit farther out.”

Mayor Michael Arnold believes White House, which had a population of 10,255 in 2010 according to the U.S. Census, is poised for growth as buyers discouraged by rising prices and lengthening commutes on the south side of the Nashville region turn their attention north.

“Everybody has gone south so far. But you have to go so far south it makes sense to come north,” said Arnold. “It looks like development is ready to come our way.”

There are 1,500 home sites in White House approved for development. Arnold hopes that will catch the eye of one of the national builders active in other communities.

That may happen sooner rather than later, thanks to the home construction impact fee recently approved in Williamson County, said Arnold. The fee, intended to finance school construction, ranges from $1,145 to $11,210 depending on the home’s size and location.

That could push new homes out of the reach of some buyers who may instead turn their attention to White House, he said.

“It’s going to get bigger,” he said of the demand for new homes. “Eighty people a day are moving to Nashville, a million in the next 20 years.”

Demand for new homes in the area is already strong, said Ed Andrews, broker and owner of Exit Real Estate. He lists new homes built by AEX Builders, a local company.

“We sell them before they’re finished. We’ve not had one finished before selling in two years,” said Andrews.

“Williamson County is getting full. Wilson and Rutherford counties are getting full. It’s the next natural place to go,” he said of White House.

Settler’s Ridge will feature open green space, a pocket park and a picnic pavilion. Homes will have two-car garages, kitchens open to the living areas, optional bonus rooms and energy efficient systems.

Summerlin will feature a home design similar to one Goodall introduced in Franklin with a room on the main level that can be used as an office or as a bedroom, said Reynolds.




New homes built to use less energy

Categories: Energy Efficiency, Goodall Homes, The Tennessean | Posted: November 28, 2016

(Bill Lewis , For The Tennessean. Click HERE for full article)


Mary and Zach Jeppesen’s new townhome in Franklin’s Shadow Green subdivision is almost twice the size of their old apartment, but they’re happy one thing is smaller — their electric bill.

“I’m getting twice the square footage for half the energy bill,” said Mary Jeppesen.

Goodall Homes, the home building company that developed Shadow Green, includes energy saving features in all of its new homes. That’s a step taken by many builders in Williamson County in response to growing consumer awareness of the cost of heating, cooling and lighting a home.

A survey by the National Association of Realtors (NAR) found that 11 percent of buyers bought a new home for its green and energy efficient features. That number was higher — 14 percent — for buyers between the ages of 36 and 50. For buyers under age 35, it was 13 percent.

“I thought that was low. All of our clients ask about it,” said Derenda Sircy, sales manager for Regent Homes.

They are especially interested in hearing about monthly savings that add up over the years of owning a home, she said.

The NAR survey found that of those home buyers actively seeking green features, 84 percent thought heating and cooling costs were important. Other features considered important were energy-efficient appliances and lighting (67 percent), landscaping for energy conservation (47 percent), and environmentally friendly community features (44 percent).

Regent’s houses feature programmable thermostats, Energy Star appliances and ceiling fans, compact fluorescent lights, LP TechShield roofing, high efficiency heating and cooling systems and advanced construction materials and techniques.

All of Regent’s homes are tested by an independent company to ensure tight construction and a good Home Energy Rating System (HERS) score.

Sircy estimates that an 1,800-square-foot townhome would have a monthly utility bill of less than $100.

“It’s an enormous amount of savings,” she said.

At Pulte Homes, which is building in Franklin’s Amelia Park subdivision, energy-efficient features include radiant-barrier roofing that keeps attics cooler, high efficiency heating and cooling systems, programmable thermostats and tankless water heaters.

“Pulte homes can be up to 30 percent more energy efficient than the average existing home, resulting in lower cost,” said spokesman Valerie Dolenga.

The Jones Co. offers the option of interior walls built with materials that filter allergens and pollutants from the air, but it’s an upgrade that not a lot of buyers have purchased.

All the company’s homes come with low VOC paint and carpets and a passive radon vent. Energy saving features include conditioned crawl spaces, radiant barrier roofing and advanced building techniques. Homes come with high-efficiency heating and cooling systems.

“We are one of the only larger companies that still does two units on a two-story house, which is a big deal,” said Jen Lucy, director of sales.


So many of Goodall Homes’ customers wanted to know about energy-saving features that the company built what it calls an Energy Room at its model home in Franklin’s Waters Edge subdivision.

“People can see behind the walls and see the energy-saving elements,” said Rachael Overall, the company’s director of marketing.

Those features include LP TechShield roofing, Energy Star insulation, low E windows, air barriers in the attic, sealed ducts and advanced framing techniques. Other features include programmable thermostats, CFL lighting and Energy Star dishwashers.

Mary Jeppesen, who works in sales for the company, bought her Goodall townhome after becoming familiar with those features while assisting clients.

“A lot of people ask about energy efficiency,” said Jeppesen. “They might live in an apartment or older home with high bills. Not only will their energy bills be lower, it’s a lot more comfortable in the house.”

Their average monthly bill used to be around $200.

“Not only is the energy bill lower, it’s more comfortable,” said Mary Jeppesen.

Sumner County Businesses Benefit from Being Socially Responsible

Categories: Goodall Homes, Second Harvest Food Bank | Posted: November 28, 2016

(November 28, 2016 / Hendersonville Standard. Click HERE for full article)


Companies of all sizes are developing initiatives focused on Corporate Social Responsibility (CSR) practices. At its best, CSR is a transparent initiative embedded within a business’s culture that contributes to the overall welfare of the community. Many businesses – large and small – benefit from being socially responsible, providing overwhelming support that CSR programs are imperative to success.

Local non-profits like Second Harvest Food Bank of Middle Tennessee, which serves 46 counties across Middle and West Tennessee including Sumner, often work with companies to execute CSR initiatives, creating a mutually beneficial partnership. These initiatives are intended to make a positive impact on causes that matter to a business as well as its employees and the community. By partnering with a non-profit that is focused on an issue such as hunger relief, the outcome of CSR efforts are greater.

Hunger continues to be a national issue with the latest study released by the USDA showing 42.2 million Americans are suffering from food insecurity, meaning they do not have access to enough food for an active, healthy lifestyle. Locally 19,940 Sumner Country residents, including 8,050 children, are struggling with hunger according to the 2016 Map the Meal Gap Study. The fact remains that hunger is a reality in our community, but local businesses are using CSR strategies to make a difference.

Hannah Pechan, director of the Nashville Social Enterprise Alliance, emphasizes that businesses that create “long-term, concrete [CSR] projects with a measurable impact” are mutually beneficial to both the business and the non-profit. The commitment to invest in one cause allows a non-profit to use its resources more efficiently and effectively, which leads to more stable communities, and in turn, improves area businesses. The benefits become cyclical – higher quality communities equal better business.

One example of this involves a community-wide campaign built around creating a “Hunger Free Summer” for all. For the past three years, Sumner-based Goodall Homes has been an advocate against hunger, especially during the summertime, in partnership with Second Harvest.

“Second Harvest is grateful for Goodall Homes’ efforts to help provide healthy, nutritious food to children in need during the summer months,” said Jaynee Day, president and CEO of Second Harvest. “Hunger is a year-round struggle. In fact, summertime means thousands of children no longer have access to school meals, and parents are left struggling to provide. This partnership brings attention to the issue in that has not historically been viewed as a time of need.”

This partnership continues to grow year over year and provides Goodall Homes with the opportunity to engage employees in the fight against hunger through various volunteer experiences including feeding fresh, nutritious lunches to children in need. Although food insecurity is harmful to an individual, it can be particularly devastating among children due to their increased vulnerability and the potential for long-term consequences. Goodall Homes’ efforts aim to combat childhood hunger, which in turn, will create a healthy future for its community.

A strong CSR program can also help with retaining employees and recruiting new talent. Multiple studies have shown that employees take a company’s CSR practices into consideration when evaluating employment – 79 percent, in fact, according to one study. The opportunity to participate in CSR programs allows for both professional and personal development, giving employees the chance to contribute to worthwhile causes.

Hendersonville is home to STR, Inc., a global hotel market data and benchmarking company. With a little more than 150 employees, most born and raised in the immediate area, the company values supporting the local community and does so through various feeding programs, including Second Harvest’s BackPack Program.

The BackPack Program provides easy-to-prepare food for at-risk children on weekends and during school breaks when other resources are not available. STR funds 50 BackPacks each week for children in Sumner County Schools through the Sumner County School Board’s Family Resource Center, one of 24 Second Harvest Partner Agencies in the area.

“Many of our employees have kids in Sumner County schools, and many of us had no idea how many of our neighbors were struggling,” said Amanda Hite, president of STR, Inc. “When Second Harvest was able to connect us with the Family Resource Center, it was a perfect opportunity for the company to give back and support our local community at the Family Resource Center as well as continue to forge our partnership with Second Harvest.”

Successful CSR initiatives often lead to more customers. Ninety percent of consumers are likely to switch brands to one associated with a good cause, given comparable price and quality. CSR creates positive conversations about a brand that can be highlighted in both traditional and non-traditional media as well as through word of mouth. More than 80 percent of consumers report that they would tell friends and family about a company’s CSR efforts. These efforts will be noticed, ultimately, by all – community, industry and society at large.

With the acquisition of Avenue Bank last year, Pinnacle Financial Partners is continuing its tradition of fighting hunger through The Tennessean’s Ms. Cheap’s Penny Drive. According to Pinnacle’s website, “community initiatives are about supporting quality of life in the communities we serve through financial contributions and programs that bring associates together to make our community better. Because only in a strong community can Pinnacle grow and prosper.”

Now in the eighth year, the Penny Drive has raised more than $300,000. As a main sponsor of the campaign, Pinnacle employees will have the opportunity to participate in the drive and encourage involvement from customers, providing an additional touch point beyond client services. This will encourage both Pinnacle customers and the community to get involved in this year’s Penny Drive – penny cans are available for pickup at the Hendersonville branch at 270 East Main Street.

“Many thanks to all our partners, including Pinnacle Financial Partners,” says Mary Hance, The Tennessean” Ms. Cheap. “This year’s Penny Drive runs through January 31, 2017, and we hope it is our most successful campaign to date.”

These CSR efforts are just a few examples of the great works being done by local businesses to better the community. These valuable partnerships bring greater awareness to the issue of hunger in Sumner County and Middle Tennessee through targeted outreach and increased visibility while ensuring more food is distributed to those in need. Companies of all types and sizes can take part in these efforts and reap the benefits of building a culture of corporate social responsibility.

To learn more about ways to engage your company in the fight against hunger, contact Melinda Judd, director of corporate engagement at Second Harvest, at (615) 367-1620 or visit

New homes being bought before they’re built

Categories: Goodall Homes, The Tennessean, Williamson County | Posted: November 17, 2016

(Bill Lewis , For The Tennessean/ Click HERE for full article)

Pre-buying trend, a result of high demand in Williamson County, has advantages for buyers, such as customizing a home’s finishes and locking in the price.


When you buy a new car you expect to drive it home right away, but if you purchase a new house in the hot Williamson County market, you’ll probably have to wait several months before you can move in.

They’ll have to build your home first.

In many popular subdivisions, the majority of new houses are purchased before, or soon after, construction starts. When the buyers sign the contract or put their name on a waiting list, the yard is still a vacant lot.

“It’s definitely a trend,” said Todd Reynolds, vice president of Goodall Homes, which is building new single family homes and cottages in the Waters Edge subdivision, as well as a new line of larger executive townhomes.

“Why are we introducing this in Williamson County? It’s the demand we see,” he said.

The trend — call it pre-buying or buying to-be-built homes — has advantages for people purchasing a house, according to builders. In many cases, buying before construction starts or soon after offers the chance to customize a home if the builder offers options.


Also important, buying early can allow the purchasers to lock in the price. The home you move into in June might be worth thousands more than you paid for it in January.

In Williamson County, the median price for a single family home rose 10.7 percent in the past year. The price was $441,355 in September. During the same month in 2015, the price was $398,553, according to the Williamson County Association of Realtors.

Waiting until construction is finished could cost thousands of dollars. It could also mean losing the chance to buy the house at all since so many other buyers are ready to act.

Many buyers are attracted by the opportunity to customize their new home, said Chad Ramsey, director of sales and marketing in Tennessee for Pulte Homes. The company is building new homes in the Amelia Park subdivision in Franklin.

“Amelia Park sells to-be-built homes primarily. We see 90 percent of our sales as to-be-built because buyers really like the idea of being able to personalize their home. The great thing about building is you get to select the floor plan, the finishes and colors. A lot of our buyers really like the Charleston singles at Amelia Park because yard maintenance is included,” said Ramsey.

The Jones Co. sees a similar percentage of early buyers. In Williamson County the company is active in the Falls Grove subdivision in College Grove, Enderly Pointe at Ladd Park in Franklin and Summerlyn and Whitney Park in Nolensville.

“About 95 percent of our business are people who pick their lot out and build from the ground up. The big advantage is personalization and, of course, new homes are just special and magical. It is great to know that no one has ever lived there,” said Jen Lucy, the company’s director of sales.

Early sales make up a large part of sales for Goodall Homes, said Reynolds. The company is active in Franklin in the

Waters Edge and Rizer Point subdivisions and Shadow Green Townhomes, in Nolensville’s Bent Creek subdivision and in Thompson’s Station’s Canterbury subdivision.

“They’ll write the contract and we’ll start the house,” said Reynolds.

He expects demand to be strong for Goodall’s new executive townhomes in Waters Edge. They will have from 2,400 to 2,900 square feet and offer an innovative floor plan with a master suite on the main level with space for a second bedroom or an office on that floor as well. There will be space for a second master upstairs.

The company is designing the new townhomes around the way families live today, said Reynolds.

“Mom may be coming to live with them,” he said.


The company plans to build 50 of the new executive townhomes in the initial phase. Prices have not been set.

Goodall Homes is also launching 38 new single-family homes in Waters Edge. Prices will start at $384,900, said Reynolds.