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Potts of Poplar Grove Middle presented Goodall Homes Student of the Month

Categories: Awards, Goodall Homes, Goodall News, Williamson County | Posted: June 7, 2017

Photo by Austin Thompson

Poplar Grove eighth grader Carter Potts received the Goodall Homes Student of the Month award last week. With him are (from left) Laura Lavery, teacher, Amy Potts, mother, Carter, Rachael Overall, Marketing Manager for Goodall Homes, and father Jason Potts.

To say eighth grader Carter Potts is a young man of many talents is an understatement. However, his teacher Laura Lavery tried to use two words to describe him: leader and maturity.

“Leadership and maturity are the first two attributes that come to mind when I think about describing Carter,” said Lavery. “These attributes have been demonstrated in my classroom with myself and his peers in both social and academic settings. He is very mature for his age and serves as a leader in my classroom. He is very cognitive of social interactions and how he carries himself.”

Among several honors he has received, Carter was given the U.S. President’s Award for Educational Excellence, Outstanding Academic Excellence, and All A’s Fifth through Eighth Grade. In addition, he participates in travel soccer, the Freedom Middle football team and basketball teams, Beta Club, Math Olympiad, Williamson County Honors Orchestra (where he plays first Choir bass), tennis team, golf team, youth programs at his church, Pride Time at his school and FCA.

When asked how he manages to do all this, the humble 14-year-old mentioned he prioritizes his life with God first, family second and school and activities third.

“I just try to stay focused on those three things and this helps me balance school and my activities.”

While Carter has many activities he is involved with, his dad, Jason Potts, seemed to be the most proud of his son participating in the Poplar Grove Middle School Orchestra. The Poplar Grove Middle School Orchestra most recently played in the TMEA State Concert Festival, which is only for programs having attained the highest level of achievement.

“This was a great honor to play at this event and to be recognized,” Jason Potts said. “I am so proud of him and this orchestra and they deserve this recognition.”

Carter’s mother, Amy Potts, talked about being a good role model for his brother and sister.

“He is a well-rounded, humble and genuine young man, and his brother and sister look up to him, and he has the best smile!”

She also described Carter as a good team player who is responsible and mature beyond his years.

“He demonstrates strong leadership skills, is always fair and supportive of others even during tough situations,” she said.

Carter is a huge math fan and emphasizes that it’s his favorite subject. He has plans to get into the medical field one day and looks forward to moving on to high school next year where he will attend Centennial.

Rachael Overall, marketing director of Goodall Homes, the sponsor of the award, is becoming a regular at Poplar Grove Middle School. Overall took time to recognize the other winners from Poplar Grove over the past two school years.

“I love this school and appreciate Ms. Lavery for her nominations,” said Overall. “This school has great kids that are successful in school and in the community, the kind of great kids Goodall likes to recognize.”




Hayes of Scales Elementary named Goodall Homes Student of the Month

Categories: Awards, Goodall Homes, Goodall News, Nashville, Williamson County | Posted: June 2, 2017

(Click HERE for Full Article)



Students at Scales Elementary School in Brentwood gathered together on the last day of school to celebrate many student accomplishments.

For Addison Hayes, a third grader, she was “excited, but a little nervous at the same time,” when she received the Goodall Homes Student of the Month Award.

Her parents, Jay and Amber, proudly witnessed their daughter receive the award.

“It really was a total surprise to me,” Hayes said.

The couple describes Addison’s character as caring and “treats others the way she wants to be treated.”

Addison’s teacher Jennifer Griffin nominated her for the character traits of respect and encouragement.

“She always treats others with respect and goes above and beyond in regards to helping her peers,” Griffin said. “She encourages others and inspires others to be responsible students.”

To nominate a student for the Goodall Homes Student of the Month, visit and submit a nomination form.

Photos by Austin Thompson

Jay, Amber and Addison Hayes. Addison, a 3rd grader from Scales Elementary, won the Goodall Homes Student of the Month Award.

JDRF’s 17th Annual Promise Gala raises $1.58 million

Categories: Awards, Goodall Homes, Nashville | Posted: May 20, 2017

(Herald Reports– Williamson Herald. Click HERE for full article)

The Middle Tennessee Chapter of JDRF, the world’s largest charitable funder of type 1 diabetes research, held its 17th Annual Promise Gala on Saturday, April 22, at the Omni Nashville Hotel.

A crowd of more than 800 guests attend the black-tie event, which raised a record-breaking total of $1,585,000. JDRF recognized Dr. Meg Rush as its 2017 JDRF Living & Giving Honoree Award.

Guests enjoyed a robust live and silent auction, featuring more than 200 unique and sought-after items. In addition to delicious appetizers and a three-course meal, guests also enjoyed wines from Woodbridge wines and beer from Oskar Blues Brewery donated by Lipman.

The program was hosted by Hope Hines and the auctioneer was Jeff Randall. The crowd was moved by Titans GM & EVP Jon Robinson’s display of support for his daughter Taylor, who lives with type 1 diabetes, when he raised his bid card for the artwork inspired by the words of Taylor and other children with T1D.

Determined to win the item, Robinson never lowered his bid card, even as he joined Taylor onstage to hug her and stand with her, publicly declaring his support.

Harpeth Hall senior Evie Witty shared her personal story of living with type 1 diabetes, and her brother Daniel joined her onstage, which brought the audience to its feet with a standing ovation. All proceeds from the event will benefit JDRF, which is leading the way in creating a world without type 1 diabetes.

The event was chaired by Karen and Bob Goodall (of Goodall Homes). Additional guests that evening included: Melanie and David Baker, Luke Gregory, Emily and Jason Hubbard, Sandra and Lawrence Lipman, Betsy & Mike Mularkey, Kim and Peter Oldham, Wright Pinson, Jaimie and Jon Robinson, Joanie and Karey Witty, and many others.

For more information about the JDRF Promise Gala, contact Mary Lyn Schuh ( or 615-383-6781).


Alokham of Poplar Grove Middle named Goodall Homes Student of the Month

Categories: Awards, Goodall Homes, Williamson County | Posted: May 19, 2017

(By Austin Thomson • Staff Writer. Williamson Herald. Click HERE for full article)

Students at Poplar Grove Middle School gathered in the gym for the school’s PRIDE Time celebration, which is a time for the school to honor students’ accomplishments.

For Rohan Alokam, an 8th grader, he was surprised to receive the Goodall Homes Student of the Month award. His parents, Venu and Sree Alokam, were proudly in attendance to congratulate their son.

Rohan participates in the school’s Beta Club, which holds an annual food drive. He is also a member of the cross country and tennis teams. In band, his musical talent shines when he plays the saxophone.

Rohan’s teacher Laura Lavery nominated him for his improved academic success.

“Rohan has turned in every assignment ahead of time and consistently gone out of his way to improve as an 8th grader,” Lavery said.

To nominate a student for the Goodall Homes Student of the Month, visit and submit a nomination form.

Neighborhoods reel in residents with full schedule of social events

Categories: Goodall Homes, Hendersonville, Millstone, StoneBridge, Williamson County, Wilson County | Posted: May 16, 2017

(Bill Lewis , The Tennessean- Click HERE for Full Article)

When Judy and Jack Dickson bought their home in the new Durham Farms subdivision in Hendersonville, they got more than a house. They now have a lifestyle director who plans events and manages a social schedule for all the residents.

“All the activities and events. The thought of it drew us in,” said Judy Dickson.

Durham Farms is one of a growing number of neighborhoods in the region where community events and the residents’ social calendar are professionally managed.

“I say I’m a cruise director without the water,” said Lacey Edwards, the lifestyle director for Durham Farms.

Residents have only begun moving into Durham Farms but Edwards has already coordinated events including an Oktoberfest party, cooking classes, holiday parties, health screenings and other activities while homeowners wait for their houses to be finished. She’s planning movies on the lawn, concerts and festivals.

Judy Dickson described herself and her husband as empty nesters who are enjoying “a fresh start” at Durham Farms. They moved in late April from an established neighborhood in nearby Gallatin.

“If you feel connected to your neighborhood, it adds value,” she said.

Durham Farms, located on Drakes Creek Road between Vietnam Veterans Boulevard and Long Hollow Pike, will have more than 1,000 homes on 472 acres.

Lifestyle Director Angel Keefer has already organized social activities, parties and outings. Next will come “yappy hour” gatherings at the dog park and book, card and wine clubs and other activities.

“It’s like living in a country club,” said Keefer.

Southern Springs will have at least 600 homes on more than 300 acres on Kedron Road. Interstate 65 and Saturn Parkway are nearby. Del Webb also developed Lake Providence in Mt. Juliet and operates active-adult communities across the country.

“The reason (residents) move to these communities is to be involved in an active lifestyle,” said Keefer.

Jana Pastors, lifestyle director for Goodall Homes at the StoneBridge subdivision in Lebanon and the new Millstone subdivision in Hendersonville, said Nashville’s strong economy is attracting new residents who are not familiar with the area. Having someone in her position helps them connect with their surroundings, from getting to know their neighbors to meeting public officials.

“They wonder, ‘Where do I start?’ ” said Pastors. “People love having a community within a community.”

Examples of events include the twice-a-year community-wide yard sale at StoneBridge. At Millstone, which has a community herb garden, the University of Tennessee agricultural extension office of Sumner County has taught classes on vegetable gardening.

In other neighborhoods, residents might have to drive across town to attend such a class, said Pastors.

“That’s why we decided to offer it to you in your backyard, as a lifestyle,” she said.

When the clubhouse opens in the Waters Edge neighborhood in Franklin, Pastors will become that community’s lifestyle director, as well.

In Franklin’s Westhaven neighborhood, Amy Law has been the lifestyle director for 13 years. Her first event was hosting a coffee on the porch of the sales building.

“That began the culture and the tradition,” she said.

Today the community has dozens of events and clubs. On June 17, the annual Porchfest will turn front porches into stages for musicians and streets will become art galleries. Other annual events include the Whiskey Warmer bourbon tasting event and the Franklin Hot Air Balloon Festival. Westhaven University holds classes on subjects ranging from Civil War history to self-defense.

“It probably seals the deal for a lot of people, the built-in community. It definitely adds value,” said Law.

Thompson of Longview Elementary named Goodall Homes Student of the Month

Categories: Awards, Goodall Homes, Nashville, Williamson County | Posted: May 15, 2017

Most students at Longview Elementary received the memo that it was crazy hair day last Friday. However, for Amelia Thompson, she thought it was picture day at school so she was one of the few students with perfect hair and wardrobe.

Thanks to her mom, Layla, she made sure Amelia would be dressed her best for the surprise presentation of the Goodall Homes Student of the Month award during the schools assembly.

“I told her it was picture day so she would wouldn’t wear the crazy hair,” said Layla. “I also told her she was nominated for an award but that was it, she had no idea!”

Amelia, who is a fifth grader at Longview Elementary, was both surprised by the award as well as it not being picture day.

Amelia’s teacher Dawn Farner nominated her for leadership and setting a good example for others in the class.

“She is a true pleasure to have in class,” said Farner. “She is polite and friendly to everyone she meets.”

Farner also lauded her for her work in the classroom, noting that she is an “A” student, always prompt turning in her school work and thorough with all of her assignments.

“She takes great pride in giving her best effort and sharing her knowledge with me as well as her classmates,” she said.

Not only is Amelia a great leader and role model in the classroom, she is also very involved in extracurricular activities and volunteering in her school. She participates in the school news program at Longview, which is a voluntary activity that films before school. When not at school Amelia is involved in her church and loves gymnastics.

“She is a great daughter, loves being part of our church and is a wonderful helper to her younger siblings,” said Layla Thompson, Amelia’s mother.

Her father, Mickey, said Amelia makes parenting easy.

“We are really proud of her, she is great role model for her siblings and has a huge heart.”

Amelia said she wants to become a teacher for her career choice and is inspired by her teachers.

“They have taught me how to be nice and help other people,” she said. She also is interested in journalism with her experience with school news.

Rachael Overall, marketing director of Goodall Homes, was impressed with all the responsibility that Amelia has with her school, family and church.

“She is a perfect example of the type of student we like to recognize,” said Overall.

To nominate a student for the Goodall Homes Student of the Month, visit and submit a nomination form.


Categories: Goodall Homes, Press Release | Posted: May 8, 2017



Rachael Holland Overall

Director of Marketing

Goodall Homes



May 8, 2017,  Nashville, TN – For over 30 years, Goodall Homes has built new homes in the Nashville market. Today Goodall Homes, a subsidiary of Berkshire Hathaway’s Clayton Properties Group,  announced its expansion into the Knoxville market. The homebuilder plans to open three neighborhoods in the areas of Hardin Valley, Maryville, and Oak Ridge with more to come. Goodall Homes is a leader in the Nashville area with over $145M in sales in 2016 and ranks #1 in revenue according to MetroStudy.

“This will be Goodall Homes’ first expansion outside of Middle Tennessee,” said Bob Goodall, Goodall Homes President & Founder. “We’re excited to be coming to Knoxville.  Knoxville and the surrounding areas are growing and vibrant, and we look forward to providing a customer experience that is second to none.”

Goodall Homes plans to open for sales this October. Construction in the new neighborhoods will begin in May.

“Floorplans will range from 1700 sq.ft. to 3000 sq.ft. with prices starting in the mid $200k’s to low $300’s. We plan to open for sales beginning in October of this year,” said Goodall Homes Knoxville General Manager, Koby Dumont.

The homebuilder currently builds new single family homes, townhomes, courtyard cottages & villas in the Nashville market. They plan to initially build single family homes and courtyard cottages in the Knoxville neighborhoods.

“When we partnered with Clayton, one of our goals was to expand into a new market,” Goodall said. “It’s exciting to see our vision come true, and for it to happen in Clayton’s backyard, the Knoxville market, makes complete sense.”

To learn more information about Goodall Homes and upcoming Knoxville neighborhoods, visit:

About Goodall Homes

Goodall Homes is a subsidiary of Berkshire Hathaway’s Clayton Properties Group. President & Founder, Bob Goodall, Jr., began building new homes in 1983. Goodall Homes builds single-family homes, townhomes, courtyard cottages and villas throughout Tennessee. The Goodall Homes team mirrors Bob’s commitment to service and excellence in homebuilding. This commitment has been recognized through awards such as the National Builder of the Year by Professional Builder magazine (2014); NAHB National Housing Quality Silver Award (2016); NAHB National Housing Quality Bronze Award (2012), The Nashville Business Journal’s Fastest Growing Private Companies 2016- 2012; The Tennessean’s Top Workplaces 2016 – 2013; and The Nashville Business Journal’s Best in Business Award finalist in 2017. For more information about Goodall Homes, visit

About Clayton

Founded in 1956, Clayton is proud of its history of providing affordable, quality homes. The company is committed to opening doors to a better life and helping to build happiness through homeownership. As a diverse builder committed to quality and durability, Clayton offers traditional site-built homes, modular homes, manufactured housing, tiny homes, park model recreational vehicles, college dormitories, military barracks and apartments. In 2016, Clayton built more than 41,000 homes. Clayton is a Berkshire Hathaway company. For more information, visit

Goodall Homes 2016 Realtor of the Year and Top Selling Agent for Sumner Co

Categories: Awards, Sumner County | Posted: May 5, 2017

(Published on Goodall Homes Facebook Page. Click HERE for full Video)

Congratulations to Marcus Heflin of Keller Williams for being named Goodall Homes 2016 Realtor of the Year and Top Selling Agent for Sumner Co!


#GoodallHomes #TheHeflinTeam

Keller Williams Realty

To view the Video, please visit our Facebook Page:

Click HERE


Two Members of Goodall Homes Team Earn 40 Under 40 Awards from Professional Builder

Categories: Awards, Goodall Homes, Goodall News, Nashville, Press Release | Posted: May 1, 2017

(Online Blog Post from PreWeb- Click HERE for full article)

Rising stars at leading Nashville builder honored by top industry publication.

Rachael Overall, director of marketing for Goodall Homes, and Hillary Bonham, one of the homebuilder’s land managers, have been honored as two of Professional Builder magazine’s annual “40 Under 40” award winners.

More than 200 people across the United States were nominated. The award recognizes leaders across the home building industry. Winners were chosen by the editors of Professional Builder based on career achievement and community service.

Goodall Homes is the leading homebuilder in the Nashville market. The firm was named to the 2016 Builder 100 list of leading builders by Builder magazine and named The National Builder of the Year in 2014 by Professional Builder magazine.

Rachael Overall — who has been a key advocate in expanding Goodall’s philanthropic efforts – credited her fellow employees at Goodall Homes in earning the honor. “I wouldn’t be able to do the things I do for Goodall Homes if it weren’t for our team,” Overall said. “Our people truly make our corporate culture.”

“Launching the Second Harvest Food Bank’s Hunger Free Summer campaign could not have happened without all of our team members,” Overall added. “It’s a joy to come to work every day. I can market our story because our hearts are in the right place, and we do the right things.”

Hillary Bonham spearheaded Goodall Homes’ application process for the National Housing Quality Award in 2015, helping Goodall Homes win silver. Modeled on the Malcolm Baldridge Award, NHQ is the home building industry’s top award for quality management. Bonham also praised her coworkers and cited the Goodall Homes culture for helping her grow in the industry.

“I’ve got an incredible team,” Bonham said. “On the land side, we went from developing 200 lots per year to over 500. I think it speaks volumes to the culture we have. We care so much about what we do. We love building homes for people and having the personal commitment to doing so. It feels like we have an ownership in the company. It speaks volumes to our culture of high drive and self-empowerment.”

“I look forward each year to the selection process of the 40 Under 40 honorees,” said Denise Dersin, editorial director of Professional Builder. “The program’s winners are incredibly inspiring; they are among the most accomplished young home building industry leaders in the nation.”

With deep roots in Tennessee that date to 1808, the Goodall family has been building for decades. Bob Goodall Jr. has been building single-family homes, townhomes, courtyard cottages, condominiums and villas across the greater Nashville area since 1983.

Goodall Homes has been named a Fastest-Growing Private Company for five years by The Nashville Business Journal and recognized as a Top Place to Work for the last four years by The Tennessean.
To learn more about Professional Builder’s 40 Under 40 Award, visit

For more information on Goodall Homes, visit

Warren Buffett: ‘More Will Come’

Categories: Builder Online, Goodall Homes, Nashville, Warren Buffett | Posted: March 14, 2017

(By  staff / Builder Online. Click HERE for Full article.)

Home building’s mergers and acquisitions acquirers include Berkshire Hathaway, builder of 5% of America’s new homes.

Shortly before he agreed to become one of Clayton Properties’ charter members of a thus-far exclusive club of three site-built operators within a manufactured housing empire, Kansas City-based Fred Delibero took a trip up to one of the Clayton manufacturing plants in Andersonville, Tenn., about 38 miles due north of Clayton’s Maryville headquarters.

There, he got a first-hand look at how six to ten 2,000 sq. ft. homes a day start from nothing, and proceed along an eight-station assembly line, before they roll off the line, ready to truck to a designated home site.

“If the workers at each station hit their productivity and quality assurance goals for the day early, they go home early,” said Keith Holdbrooks, president of Clayton’s home building operations.

That productivity, those robotics, those “tables” for each fabrication station where a few humans and a lot of automation produces floors, walls, ceilings, finish features, windows, installations, and roofing all quite impressed Delibero, who’d developed his Summit Custom Homes operation into Kansas City’s No. 1-ranked builder by 2013, with better than $200 million in annual home sales revenue.

So, mental-wheels-spinning, Delibero joined Eric and Daryl Chafin of Georgia-based Chafin Communities and Bob Godall of Gallatin, Tenn.-based Goodall Homes in Clayton’s guinea pig stable of site builders.

Although the pre-acquisition plant visits were intended mainly to show Delibero, the Chafins, and Goodall the magnitude of operational and financial resources Clayton could bring to the table as new owners, another thought process sparked as each site builder toured the assembly plants.

Soon after each acquisition, the engineers, robotics designers, and operations experts at Clayton homes returned the favor, organizing tours of the stick-built job sites of each of the three newly acquired companies.

Clayton chief operating officer Rick Boyd–who knows his way in and out and up and down every one of the assembly tables, based on their technical engineering, their design, and their functionality–said, “we have a lot we can learn for our automation processes from the site builders, and the other way around.”

Now, here’s what Berkshire Hathaway’s Warren Buffett noted in this year’s installment of his legendary series of letters to shareholders:

In 2015, Clayton branched out, purchasing its first site-builder. Two similar acquisitions followed in 2016, and more will come. Site-built houses are expected to amount to 3% or so of Clayton’s unit sales in 2017 and will likely deliver about 14% of its dollar volume.

More will come.

What’s intriguing to us about Buffett and his belief in what Clayton chief Kevin Clayton and his team are doing is this: They’re attacking the homeownership affordability challenge head on.

Clearly, Buffett and the Clayton team “get” that the business case for affordability is, quite simply, more. More sales, more customers, more jobs, more economic value creation, and a more sustainable economic cycle. They’re attacking affordability with one of the only “in your control” tools available to home builders—productivity.

The two big undoings of affordability in American housing right now are land use regulations and productivity.

Buffett and Clayton—because of their need to expand their land and operational assets in order to maintain growth and market share advantages—sell seven of every 10 new homes that cost home buyers less than $150,000.

Think about that. Also, think about what you learn from a customer base that needs to pay less than $150,000, a customer-base Buffett describes as follows:

Clayton’s customers are usually lower-income families with mediocre credit scores; many are supported by jobs that will be at risk in any recession; many, similarly, have financial profiles that will be damaged by divorce or death to an extent that would not be typical for a high-income family. Those risks that our customers face are partly mitigated because almost all have a strong desire to own a home and because they enjoy reasonable monthly payments that average only $587, including the cost of insurance and property taxes.

Clayton also has long had programs that help borrowers through difficulties. The two most popular are loan extensions and payment forgiveness. Last year about 11,000 borrowers received extensions, and 3,800 had $3.4 million of scheduled payments permanently canceled by Clayton. The company does not earn interest or fees when these loss-mitigation moves are made. Our experience is that 93% of borrowers helped through these programs in the last two years now remain in their homes

Think about what it means to get really good at dealing with customers like these.

We can talk about affordability, and we can write about it. But affordability is not simply about bringing prices down so that the hurdle of homeownership is lowered. It’s about bringing customers’ self-discipline, self-regard, and resourcefulness up to the point where they come through as buyers and owners, despite risks taken to give them a shot at it.

We think that every time Clayton’s new group of site builders takes a close look at the factory assembly process, and every time the engineers who develop the automated workflows and robotic processes see a home get built, piece-by-piece, on a home site, they’re going to be fueled by a purpose and a direct experience of customers that most home builders rarely imagine.

The Clayton people are looking at that $587-a-month customer and saying, “They’re my customers, and both my business model and my purpose are to meet their needs.”

The $150,000 house. Is it a productivity issue? Or is it, as many of home building’s established site building operators would claim it to be, a land-use and regulation issue? Now, Clayton has purchased three home building operators who make a living selling homes that price mostly above that $150,000 mark. Chances are, however, that knowing the size and the depth of the marketplace they could access if they could tap into the below $150K price line on new homes, they’ll push productivity as far as it will go, possibly even into a zone where on-site and off-site converge.

As Buffett notes, more will come as Berkshire Hathaway plays out its strategy to acquire more privately held home builders. And more will come, we have no doubt, on whether ever the twain will meet between site-built and off-site built home construction.