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Robertson County veteran honored for volunteer service.

Categories: News Channel 5, Operation FINALLY HOME | Posted: October 27, 2015

(In light of our relationship and appreciation for Operation Finally Home, we wanted to post this beautiful segment from News Channel 5.  Originally posted on on October 21, 2015.  Click HERE for the article and an accompanying video.)

GREENBRIER, Tenn. – Veteran Service Officer of Robertson County has gone so far above and beyond his job title that he has helped countless Veterans adjust to life after combat and navigate the Department of Veterans Affairs.

Like many Vietnam veterans, Wayne Dugger’s war stories aren’t pretty.

“Our intelligence told us we’d hit a reinforced platoon. We hit a 700 guy battalion instead. It turned out to be a particularly nasty day. We lost a lot of good men,” said Dugger, as he recounted one of his many stories.

He was awarded a Purple Heart for his service that day as a Platoon Sargent with the 101st Airborne, but at the time not much of anything else.

“They told us ‘go home, hang your uniform up and don’t even put it on your job application’ that’s how bad it was then,” said Dugger.

Little did Wayne know how that moment would shape his life decades later when other young men and women headed off to war.

He first persuaded officials in Robertson County to fill the then vacant position of Veteran Service Officer. A position every TN county has a job designed to help vets navigate the VA.

However, he didn’t know he’d be the one to fill it for several years, and his work paid off.

“When I first started trying to help the vets here, the veterans in Robertson County were receiving a little over $1.5 million a year from the VA,” said Dugger. “Now, it’s somewhere over $16 million a year.”

It only took one phone call to change his battle plan. A veteran called the American Legion Hall ready to take his own life.

“He was so distraught, so depressed for one simple thing. He couldn’t feed his family,” said Dugger. “Once I got him to start making a list of what he needed, I asked him if he knew where the Kroger in Springfield was. He said he did, and I said I’ll meet you there in an hour.”

It was that encounter that made Wayne realized it wasn’t just about navigating through the bureaucracy, more needed to be done to meet the basic human needs of many veterans.

So he rallied the troops bringing together several military organizations and charities and getting everyone to march in the same direction.

“If a Veteran comes in here, and we know he’s a veteran and he needs help we’re gonna help him,” said Dugger.

No one’s keeping track of how many vets have been helped. To them, the number isn’t really what matters, and Wayne isn’t collecting a paycheck for the long days he puts in. “It is a pure passion driven endeavor,” he said.

For his service, and the many years of work he’s done after returning home, he was honored by NewsChannel 5 and Operation Finally Home with a $500 gift.

Yet, to Dugger, he sees it as an answer to a question decades in the making.

“I wondered a long time why so many of our guys got killed and I didn’t, and I think I found that”

Wayne and his team do all of this out of a tiny American Legion Hall in Greenbrier, proof you don’t need a lot of space or things to make a big difference.

Millstone grand opening was a huge success

Categories: Events, Goodall Homes, Goodall News, Hendersonville, Millstone, Neighborhood, New Community, Realtor News | Posted: October 26, 2015

MS Grand Opening ToddThe Grand Opening for our new community Millstone in Hendersonville was absolutely wonderful! Guests were able to experience the lifestyle vision of Millstone. There was southern food by Chef’s Market, Farm Fresh produce from Lester Farms, elegant farm style table décor, Bluegrass music, and more!

A very special “THANK YOU!” to our sponsors who helped make this event possible – Smith Sholar Milliken, Wilson Bank & Trust, James Hardie, and Piedmont Natural Gas!

Check out some of the pictures HERE! To learn more about this community, visit



Four middle-Tennessee counties among top growing in the country

Categories: Davidson County, Housing Market, Investment Opportunity, Nashville Area Homebuilder, New Homes Nashville Area, Realtor News, Sumner County, TN Homes, Williamson County, Wilson County | Posted: October 23, 2015

(From WSMV Channel 4 on October 20th.  For link to article with VIDEO, click HERE.)



Nashville is expected to overtake Memphis as the biggest city in Tennessee in the coming years.

As fast as Nashville is growing, the surrounding counties are growing even faster. Four Middle Tennessee counties are among the top 100 fastest growing in the country.

Since 2010, Williamson County has grown 12 percent, making it the 34th fastest growing county in America.

Matthew Hill, redistricting supervisor with the state comptroller’s office, is in charge of making all the numbers make sense.

The comptroller’s office has taken all of the U.S. Census numbers and has come up with some new trends for the state.

“If you really look at Middle Tennessee, four of the fastest growing counties in the entire United States are here,” Hill said.

Montgomery, Rutherford and Wilson counties are experiencing double-digit growth. Sumner, Davidson and Maury counties are also growing rapidly.

Nashville could pass Memphis as the biggest metro area by the end of the year, but certainly will by the time of the next census in May 2017.

“You will see the trends of Nashville up 9,000 to 10,000 a year, and you see Memphis trending down,” Hill said.

Even with 41 Tennessee counties losing population, Middle Tennessee is so strong that the entire state is on track to replace Indiana as the 16th most populous state in the country.

By 2020, the state will know if it picks up a congressional seat. With redistricting, Middle Tennessee could have more congressional and statewide political power.

Nashville is now approaching Boston in terms of population.

NHQ Silver Award Winner: Goodall Homes

Categories: Awards, Goodall Homes, Goodall News, Nashville Area Homebuilder, National Housing Quality Award, Professional Builder Magazine, Realtor News | Posted: October 20, 2015

(For a direct link to this article in Professional Builder Magazine, please click here.)

Carellton by Goodall Homes nhq silver award

Carellton by Goodall Homes. It is available from 2,430 to 3,387 square feet.

October 08, 2015

Why pay a consultant to improve your business when you can do it yourself? Because most builders are so busy that they won’t work on their internal strategy and processes unless they’re forced to do so, says Keith Porterfield, chief operating officer of Goodall Homes, in Gallatin, Tenn.

Even a company like Goodall, which for years has regularly scrutinized its operations and has even invited critiques from outsiders, such as its Builder 20 comrades, can still find a surprise upon going through the NHQ Awards application process. The private builder was more than ready to take on the application and site visit, having long been a practitioner of quality management exercises such as open book management to align employee goals with company strategy. The November before starting the NHQ application, senior managers completed their annual retreat where they gather off site to establish the company’s “rocks” or long-term goals for the next year. They returned with a load of rocks. But then something changed.

“This problem had been flashing its head at us,” Porterfield says, “but until we stepped back and into the NHQ process, it just didn’t hit us hard enough to pursue it.”

The problem involved having two separate punch lists. For years, Goodall had delivered its homes by sending its quality control department to inspect the house two weeks before closing. The inspectors create a list of defects, hand the list to the project manager and the trades, who then have a week to complete the fixes. A week before close, the customers visit for their new-home orientation, and another list of fixes is generated. The painters and drywallers would then make a second trip to the house to take care of those.

But what if trades made just one trip? The potential for saving time and money, particularly when availability of trades is tight, was alluring. “We figured that if we intend to build 450 homes this year, that’s 450 extra trips by the painters and drywallers,” Porterfield says. “That’s 450 extra lists our project manager is running. This is a pretty big rock, but if we drop all the other rocks that we haven’t started on yet and focus all of our energy on this one, we figured we could accomplish this by October 1.”

The trades still get a to-do list two weeks before close, but now they have 10 days to finish. All of the defects are taken care of and the homeowners come at closing for the orientation visit but no list is generated. A lot of steps, process development, and coordination with subcontractors had to occur to cut the list in half and still produce a house with no defects that would make the homeowner happy.

“The hardest thing about improvement is that you have to look at yourself objectively,” Porterfield says. “When somebody points out something you think you can do better, there are two basic responses: You can get defensive, or you can listen and be objective about it. If you don’t have that [listening] culture, then it really is an uphill battle.”

Goodall Homes is awarded a Silver National Housing Quality Award

Categories: Awards, Employee News, Gallatin, Goodall Homes, Goodall News, Nashville Area Homebuilder, New Homes Nashville Area, Press Release, Professional Builder Magazine, Realtor News, Sumner County | Posted: October 20, 2015

Building Industry Leaders to be Honored with National Housing Quality Awards

NHQ 2015

October 1, 2015, Nashville, TN.— In the highly-competitive residential construction market, the importance of improving customer satisfaction, reducing construction callbacks, and increasing marketability are paramount. From among the many builders who understand this challenge and are embracing quality management, a few have distinguished themselves from their peers by applying for and receiving a prestigious National Housing Quality (NHQ) Award. This year’s competition recognized one U.S. builder –Goodall Homes of Gallatin, TN– as a Silver Award winner.

The NHQ Award, started in 1993, was designed to recognize residential construction companies for excellence in quality achievement and to promote awareness of customer-focused quality as an increasingly vital element of competitiveness and productivity for building professionals. Entries for the award are judged by a distinguished panel of experts who evaluate the role that customer-focused quality plays in construction, business management, sales, design, and warranty service, among other aspects of each business. Following their examination of Goodall Homes’ entry and their subsequent on-site evaluation of the company and interviews with its employees, the NHQ Award judges all agreed that the company possesses an excellent understanding of what elements drive customer satisfaction and makes them a well managed company providing high values to their customers.

Locally owned and operated, Goodall Homes has been building new single family homes, townhomes, condominiums, courtyard cottages, and villas since 1983. Since then, Goodall Homes has developed many residential communities in locations in the Greater Nashville area, such as Franklin, Thompson’s Station, North Nashville, Mount Juliet, Lebanon, Hendersonville, Goodlettsville, Gallatin, White House, and Cane Ridge. Goodall Homes has had record years in sales and customer service in recent years, establishing themself as one of the fastest growing and most respected home builders in Tennessee.

The expert judging panel for the 2016 Awards included former NHQ Award winners and quality management experts.

Please click HERE for an article written specifically by Professional Builder magazine on Goodall Homes.

The National Housing Quality program is sponsored by Professional Builder magazine.

For more information on this year’s NHQ Award winners, the award program generally, or to receive an Application for next year’s competition, contact the NHQ Award program Director, Serge Ogranovitch at 703.980.6565 or by email at

Goodall Homes named among top 10 fastest growing private companies in Nashville

Categories: Awards, Goodall Homes, Goodall News, Nashville Business Journal, Realtor News | Posted: September 22, 2015

Nashville Business Journal recently named Goodall Homes as #7 among the fastest-growing private companies in the Nashville area (ranked by revenue growth between 2011-2014).

See the full article HERE.


Wounded Sumner veteran grateful for new home

Categories: Charity, Community Service, Easy Living Home, Employee News, Events, Goodall Homes, Goodall News, Hendersonville, LP Building Products, Millstone, Nashville Area Homebuilder, Neighborhood, Operation FINALLY HOME, Realtor News, Subdivision, Sumner County, Team | Posted: September 21, 2015

(Written by Tena Lee for The Tennessean on September 18, 2015.  Click here for full article.  If you would like to see video from local news stations, click HERE for News Channel 4 coverage and HERE for News Channel 5 coverage.)

James FamilyA wounded veteran deployed four times to Iraq received the keys to his family’s new mortgage-free home on Friday.

And while retired U.S. Army Sgt. First Class Joseph James thanked those who made the gift possible – mainly the non-profit group Operation Finally Home and Goodall Homes – he also acknowledged others who have served their country.

James, who lost parts of both of his legs when the Humvee he was riding in was struck by two improvised explosive devices in April 2008, dedicated his new home to the memory of Maj. Mark Rosenberg.

“This is for you, Maj. Rosenberg,” James said. Rosenberg died from injuries sustained in the same explosion that wounded James.

Veterans are dying at home as well, he noted, calling the suicide rate among veterans “unacceptable.”

“Even though the fight is over on the battlefield, it will never be over mentally [for many veterans],” he said. “Call a veteran today and let them know you care about them. They are our nation’s heroes and they should not be lost in this way.”

James made his remarks at a ribbon-cutting ceremony attended by city officials as well as employees and officials with Operation Finally Home, Goodall Homes, sponsor J.C. Penney and Southern Living, who filmed the ceremony and “home reveal” as part of Building Hope, a new video series that documents the journeys of five veterans who receive new, mortgage-free homes.

Operation Finally Home and Goodall Homes surprised the James family with the home announcement during a Titans game at Nissan Stadium (formerly LP Field) in August 2014, and broke ground on the home in Hendersonville’s Millstone community in April 2015.

Rusty Carroll, executive director of Operation Finally Home, said the organization has dedicated 92 homes to veterans in the last 10 years. It is the second Operation Finally Home project in Hendersonville.

Established in 2005, the Texas-based nonprofit provides custom-built, mortgage-free homes to military veterans and widows by partnering with corporate sponsors, builder associations, builders, developers, individual contributors and volunteers.

“This never gets old,” said Carroll, adding he has spent the last year-and-a-half getting to know James, his wife Jarin and their three daughters. “You are an inspiration to so many in ways you don’t even imagine.”

Hendersonville Mayoral Assistant Don Long welcomed the James family to Hendersonville on behalf of Mayor Scott Foster.

“This community is about faith and family,” said Long. Noting his involvement in the Hendersonville Rotary Club, Long added James is a prime example of the club’s motto, “Service Above Self.”

“Thank you for what you’ve done and welcome to Hendersonville,” Long added.

Deployed three times to Iraq in support of Operation Iraqi Freedom and once to Afghanistan in support of Operation Enduring Freedom, James has been awarded a Bronze Star, Meritorious Service Medal and four Army commendation medals.

He and his family have been living in the Bethpage area of Sumner County since retiring from the U.S. Army in 2009.

Building Hope premieres on on Oct. 1. The Building Hope episodes featuring Sgt. James and his family will premiere on on Nov. 2.


House hunting? Showcase of Homes spotlights 30 local offerings

Categories: Goodall Homes, Goodall News, Nashville Area Homebuilder, Neighborhood, New Homes Nashville Area, Realtor News, The Tennessean | Posted: September 14, 2015

(Written by Bill Lewis in The Tennessean.  For the full article with photos, click HERE).


Savvy consumers are in the habit of comparison shopping before buying appliances, clothes or cars, but when it comes to the largest purchase most of us ever make — a house — that’s not easy to do.

Over two weekends in September, homebuyers will have an opportunity to compare 30 new homes located across the Nashville region during the Showcase of Homes presented by the Home Builders Association of Middle Tennessee (HBAMT).

Homes on the tour range from a $120,000 townhouse to a house listed for more than $1 million. They were constructed by 17 different home building companies, said Trey Lewis, HBAMT president.

“The Showcase is intended to let the public know that new homes are available all over Middle Tennessee,” said Lewis, vice president of Ole South home building company.

Demand strong for new homes

“The Showcase gives the homebuyer an opportunity to comparison shop, compare features, compare areas of town, compare builders,” said Randall Smith, president of Celebration Homes. The company is presenting homes in Franklin and Thompson’s Station.

This is the first Showcase of Homes that the HBAMT has presented since 2008, when the housing market declined. Back then, there were not enough potential buyers looking for homes. Today, there are not enough homes on the market to meet demand, said Lewis.

There were 13,728 properties for sale in the Nashville region at the end of July, according to the Greater Nashville Association of Realtors. A year ago, there were 15,919.

Lewis believes frustrated buyers who can’t find the right resale house are increasingly interested in newly built homes.

“We want everyone to know new homes are being built every day,” he said.

Many of the homes in the Showcase are available for immediate purchase. Others are decorated model homes that are not on the market, but a buyer can order one “just like it,” said Lewis.

In addition to homes in subdivisions, the Showcase will for the first time include several infill homes. Those new homes, built in established neighborhoods, are a growing part of the market, said Smith.

Custom touches

Jen Lucy, director of sales for the Jones Co., said availability is just one reason many buyers choose a new home instead of a resale house. The company is presenting Showcase homes in Hermitage, Mt. Juliet, Nolensville and College Grove.

“We are seeing our customers buying new for multiple reasons, mainly the energy efficiency, new finishes, new layouts, ease of purchase and fantastic locations and community amenities,” she said.

Demand for new homes is strong across the Nashville region, said Brett Tesnow, market manager for Drees Homes. The company is presenting five homes in Hermitage, Mt. Juliet, Brentwood, Arrington and Nolensville during the Showcase.

“We’re seeing local move up buyers and a ton of relocating buyers from other states,” he said.

Many buyers expect to move in just a few years and see a new home as a better investment, said Goodall Homes Vice President Todd Reynolds. The company is presenting a house in its new Millstone subdivision in Hendersonville.

A new home can be customized to meet the buyer’s expectations, he said.

“It comes back to being able to personalize the house. Consumers today want choices. They don’t want to be told,” said Reynolds.

New home customers appreciate being able to customize their house, said Vickie Freas, Realtor for Arthur Rutenberg Homes. The company, which is presenting a home in the Kings’ Chapel subdivision, offers 80 floor plans.

“If they have their own floor plan drawn on a napkin,” she said, “we can build that for them.”

If you go

What: Showcase of Homes presented by the Home Builders Association of Middle Tennessee

When: Sept. 17-20 and Sept. 24-27. Tours take place noon-6 p.m. each day.

Where: Showcase homes are located in Sumner, Wilson, Davidson and Williamson counties. A guide book is available at branches of Franklin Synergy Bank, the event’s sponsor, at area Kroger stores and online at The address under each house in the online guide links to a Google map.

Admission: free


Reach Bill Lewis at 615-262-5862 or

A couple of the nation’s top banks call Nashville “home”

Categories: Goodall Homes, Wilson Bank and Trust | Posted: August 14, 2015

Goodall Homes is proud to call Wilson Bank & Trust our preferred lender, as it is considered one of the nation’s top banks.  Please take a look at this article, found in Money, Inc., on August 10, 2015.

Report: A couple of the nation’s top banks call Nashville “home”

NBJ announces 25 Fastest-Growing Private Companies for 2015

Categories: Awards, Employee News, Goodall Homes, Goodall News, Nashville Area Homebuilder, Nashville Business Journal, Realtor News | Posted: August 3, 2015

Goodall Homes was voted one of the 25 fastest-growing private companies in Middle-Tennessee for the 4th year in a row by the Nashville Business Journal!  For the full article, please click HERE.