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Meet The Team

Executive Team

The Goodall Homes Executive Team

(From left: Todd Reynolds, Ashley Crews, Jim Carden, and Ryan Clinard)

Executive Team

The Goodall Homes Operations Team

(From left: Todd Reynolds, Ashley Crews, Jim Carden, and Ryan Clinard)

Our Team

  • Executive Team

    Bob Goodall, Jr.


    Bob Goodall is the President of Goodall Homes. He graduated from Lambuth University with a Bachelor's degree in Business Administration. As a licensed real estate broker, residential contractor and commercial contractor since 1983, Bob has an extensive background in the new home building and selling industry in Middle Tennessee. In addition to his involvement with Goodall Homes, Bob has served his community in such ways as President - Sumner Association of Realtors, Realtor of the Year, Chairman - Forward Sumner Economic council and numerous others.
  • Executive Team

    Keith Porterfield

    Chief Operations Officer

    Originally from Cadiz, Kentucky, Keith started his career by serving in the military for seven years. Keith served as a helicopter communication and navigation systems repair specialist during the first Gulf War in 1990 and 1991. After his military service, Keith began his career in the building industry in 1995 when he ran his own custom homebuilder business.
  • Executive Team

    Rich Pankow

    Chief Financial Officer

    Rich Pankow has been the Chief Financial Officer for Goodall Homes since 2009. Rich began his career in public accounting with Arthur Andersen in 2000 and started in residential construction and development with NVR in 2004. Rich has a Master of Business Administration from the University of Georgia, a Master of Accountancy from the College of William and Mary and a Bachelor of Business Administration from Mercer University. Rich is an officer of Covenant Presbyterian Church in Nashville, and he and his wife Jenny have three sons.
  • Executive Team

    Chris O'Neal

    Chief Business Development Officer

    Chris O'Neal is Chief Business Development Officer for Goodall Homes. He brings over 22 years of sales, marketing and management experience, along with a background with both private and public companies. Chris began his homebuilding career in 2004 with national homebuilder NVR and moved to Goodall Homes in 2010. In 2009, Chris was voted the Middle Tennessee Homebuilders Association Sales Manager of the Year. In addition, Chris is an active Board Member for the Middle Tennessee Transit Alliance, TN Promise Mentor, and member of the Greater Nashville Association of Realtors. Chris is a graduate of The University of Tennessee, at Knoxville. Chris, his wife and two sons currently reside in Nashville, Tennessee.
  • Executive Team

    Todd Reynolds

    Vice President of Sales

    Todd Reynolds grew up in Gallatin, TN, and graduated from the University of Tennessee in 1992. Todd has been in new home sales and management since May 1993. He was voted Sales Manager of the Year in 2013 thru HBAMT. Todd has three children-- Reed, Halle, and Bennett, and his wife is the principal of the new Burrus Elementary.
  • Executive Team

    Ashley Crews

    Vice President of Operations

    Ashley has 20+ years of home building experience, including various roles in Operations, Purchasing, Customer Service, Sales, Marketing, and Design Center Management. She has a background in both private and public companies, including a national new home builder. Ashley serves on the board for the Sales and Marketing Council, HBAMT, and the THDA Housing Industry Advisory Board. She graduated from Western Kentucky University with a degree in finance.
  • Executive Team

    Jim Carden

    Vice President of Customer Care

    Jim Carden grew up in northeast TN, and has called middle Tennessee home since 1998. He has a BS in Accounting, and also obtained his MBA. Jim started in New Home Sales in 1999, and has also served roles as a sales manager and an operational manager. Jim owned a small home building company for five years in Middle Tennessee. Jim and his wife Kara have two children--Ryan and Sophia, and currently reside in Mt. Juliet, TN. He started working with Goodall Homes in 2012 as Customer Service Manager, before being promoted to Vice President of Customer Care. Jim's hobbies include hiking, reading, and beekeeping.
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