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Goodall Homes Blog

Blog Category - Franklin

Fitness Equipment Tutorial- Waters Edge Clubhouse Finess Center

Categories: Events, Franklin, Goodall Homes, Neighborhood, New Community, Waters Edge, Williamson County | Posted: February 7, 2018

Join us for a Fitness Equipment Tutorial

by Cybex Representative Mike Geiser

Tuesday February 27th, 2018


Waters Edge Clubhouse Fitness Center

Realtor Sneak Peek of the Residents’ Clubhouse- Waters Edge Franklin, TN

Categories: Events, Franklin, Goodall News, Nashville, New Community, One Level Floorplan, Realtor News, Waters Edge, Williamson County | Posted: February 7, 2018

Join us for a Sneak Peek of our new Waters Edge Residents’ Clubhouse

Tour the Clubhouse Amenities and Enjoy a Light Lunch, Appetizers, and Door Prizes

Goodall Homes @ Waters Edge

Thursday, February 22nd 11am-1pm

4021 Devinney Drive Franklin, TN 37064




Nashville drops three notches for 2018 outlook, remains top 10 U.S. real estate market

Categories: Franklin, Goodall Homes, Metro Studies, Nashville, New Community, Single Family Home, The Tennessean, Williamson County | Posted: November 3, 2017

(, USA TODAY NETWORK Tennessee, Click HERE for Full Article)

For the third straight year, Nashville was ranked among the nation’s top 10 real estate markets to watch in the annual PwC/ULI Emerging Trends in Real Estate report.

The Music City dropped three notches from sixth to ninth, but the lead author of the report by  consulting firm PwC and the Urban Land Institute seen no reason for alarm.

“This year two new cities made it into the top 10, and that’s part of the reason Nashville moved down,” said Mitch Roschelle, a PwC partner. “It’s more important than anything that three years later Nashville  is still in the top 10.”

Salt Lake City and Fort Lauderdale moving into the top 10 for growth prospects in 2018  reflects a more favorable view of less competitive, smaller secondary markets.  The growing interest in smaller cities by real estate investors is influenced by their relative affordability, coupled with a concentration of young, skilled workers, Roschelle said.

Now in its 39th year, the Emerging Trends in Real Estate report involves 78 cities and is based on interviews and survey responses from more than 1,600 real estate experts, including investors, fund managers, developers, property companies, lenders, brokers, advisers and consultants. This year’s survey was conducted before Hurricanes Harvey and Irma.

“Real estate investors who are participating in the survey are looking at 78 places where they can potentially invest and they’re looking at Nashville being in the top 10,” Roschelle said.

Among specific reasons for Nashville’s top 10 ranking, Roschelle cites the cost of doing business being 88 percent of the national average and local growth in disposal incomes  projected to be 40 percent higher than the national average over the next five years.

Like other top-ranked cities, Nashville is benefiting from a growing population of young people ages 15 to 34, Roschelle said. That group includes Millennials and some in a Generation Z demographic that’s estimated to grow as much as four times the nation’s average over the next five years.

Real estate investors also see Nashville having a lot of colleges and universities as attractive, with the city and others benefiting from the trend of more students of those institutions choosing to stay upon graduating.

“On a net basis, 20,000 people are expected to move to Nashville annually over the next five years and that’s a very positive trend,” Roschelle said.

Housing remains generally affordable in Nashville when compared to the nation, according to the report. The local median single-family home price of $250,000 is less than the nation’s $255,000, while in another sign of affordability apartment dwellers here spend only 20.6 percent of their incomes on rent versus 26.6 for the country overall.

Concerns remain about a shortage of single-family homes locally and nationwide that’s bordering on crisis. “First-time homebuyers are getting priced out because of the shortage,” Roschelle said. “The good news on Nashville is there’s a lot of apartments in the pipeline and that’s a good thing.”

Reach Getahn Ward at 615-726-5968 and on Twitter @getahn.

Warren Buffett’s company buys builder Goodall Homes

Categories: Davidson County, Easy Living Home, Franklin, Gallatin, Goodall Homes, Hendersonville, Lebanon, Nashville, Press Release, The Tennessean | Posted: April 29, 2016

(Getahn Ward, Click HERE for full article)

Berkshire Hathaway’s Clayton Homes now owns Middle Tennessee’s second largest homebuilder.


A subsidiary of billionaire investor Warren Buffett’s Berkshire Hathaway has acquired Middle Tennessee’s second largest homebuilder, continuing its expansion into building traditional homes.

Maryville, Tenn.-based Clayton Homes paid an undisclosed sum for Goodall Homes, which has its headquarters in Gallatin.

Clayton Homes, the nation’s largest manufactured housing and modular home company, made a big push into the site-built housing or traditional homebuilding market through acquiring Buford, Ga.-based homebuilder Chafin Communities last fallIt formed site-building arm Clayton Properties to expand its portfolio of housing options to homebuyers.

Clayton Homes’ latest acquisition includes 180 homes that Goodall has under construction. It also has inherited roughly 3,600 lots across Middle Tennessee, including Goodall’s finished and yet-to-be developed home sites in Williamson, Wilson, Sumner, Rutherford and Davidson counties.

Goodall Homes’ owner and President Bob Goodall Jr. said after declining overtures from other suitors over the years he accepted Clayton Homes’ offer because the two companies’ cultures matched well. Another factor was Clayton Homes’ commitment to retaining Goodall and his team, who through the deal will have more opportunities for professional growth and advancement, he said.

“We have been blessed with so many successful opportunities,” said Goodall, who founded Goodall Homes 33 years ago. “This acquisition will help our employees, trades, suppliers and our families continue on this path of growth for years to come. We are honored to be on the Clayton team and to contribute to the continued success of Berkshire Hathaway.”

Last year, Goodall Homes closed on 436 homes, ranking the homebuilder second in the Middle Tennessee market. Professional Builder magazine’s 2014 National Builder of the Year expects to close on about 440 homes this year. Goodall Homes had revenues of just under $140 million last year, which was the highest among all homebuilders in Middle Tennessee.

Last year, Clayton built more than 34,000 homes. The company builds traditional site-built homes, modular homes, manufactured housing, “tiny” homes, college dormitories, military barracks and apartments.

“Adding great builders like Goodall to our team is exciting,” said Clayton home building group President Keith Holdbrooks. “As we continue to grow and expand into the site-built market, it is important to partner with teams that share our culture of providing an excellent customer experience.”

Reach Getahn Ward at 615-726-5968 and on Twitter @getahn.

Rodeo Parade riding into Franklin on May 14

Categories: Franklin, Williamson County | Posted: April 25, 2016


The Franklin Noon Rotary Rodeo Parade presented by Goodall Homes heads off to Main Street at high noon on Saturday, May 14. Cowboys, cowgirls and little tuckers are invited to head ‘em up and move on downtown to be a part of or watch the fun-filled parade.

“This is the annual kick off to Rodeo week,” said Tom Smith, parade organizer.

Community and civic organizations, churches and individuals are invited to create a float and join local VIPs, high school and middle school bands and a mounted horse group who have all already signed up to be in the parade, Smith said.

“It’s free to enter,” he added.

Entrants should arrive at the staging area in Jim Warren Park by 11 a.m. to ensure a good spot in the line up.

The parade will head east on Highway 96 onto Bridge Street then head north on Third Avenue to Public Square and onto Main Street, turn onto 11th Avenue and return to the park.

Depending on the number of entries, the parade should last about 30-minutes.

“Goodall Homes is thrilled to sponsor the Franklin Rodeo Parade,” said Rachael Overall, Goodall Homes Director of Marketing. “We believe it is important to support the communities in which our employees, business partners and homeowners live and work. Partnering with the Franklin Noon Rotary to sponsor the Rodeo Parade allows us to give back to one of the greatest small towns in America. As a Williamson County resident, I have attended the rodeo & parade for several years with my family and we look forward to it every year.”

For more entry information about the parade or to sign up to be a part of the parade, go to and click on the parade photo.


Goodall Manager Seeks Unique Solutions For Homeowners

Categories: Awards, Davidson County, Franklin, Goodall News, Press Release, The Tennessean, Uncategorized, Waters Edge | Posted: April 11, 2016

(Article by Bill Lewis, For The Tennessean. Click HERE for full Article )

635954684292702869-Laura-MayLaura May, Sales Manager

Goodall Homes

393 Maple St., Ste. 100, Gallatin 37066


Years in the industry: Eight

Goodall’s years in business: 33

What makes the company unique? Goodall Homes is dedicated to improving the lives of everyone around us, from building dream homes for homeowners to empowering employees and trade partners to grow and make decisions as if it were their own business.

Our corporate culture encourages a sense of community and understanding that giving back to the community is of utmost importance. People helping people is what it’s all about!

How did you become involved in real estate? As a finance major, I loved the numbers but hated the idea of an office cubicle. I met a colleague and luckily got the opportunity to interview with our VP of sales, Todd Reynolds, eight years ago. The rest is history. It is the perfect combination of helping people and business acumen, along with incredible leadership within Goodall Homes.

Where in the Nashville region are you active? My husband, 2-year-old son and I reside in Hendersonville. As sales manager, I spend most of my time in our communities in Sumner County and Williamson County.

Currently, Goodall Homes builds new homes through Middle Tennessee, including Sumner, Williamson, Davidson and Wilson counties, and coming soon, Rutherford County.

When selling a home, what can the owner do to maximize its value? Two things: List your home with a Realtor. They know the market the best, have proven marketing strategies and have contacts within the industry. This will help get your home sold quickly, and for the most money!

Create the vision for buyers. Customers want “easy,” so make it as easy as possible for them to envision themselves in your home! Staging your home and making simple updates to your home, like a new paint color, are great ways to receive maximum value.

How is technology changing the way people buy and sell houses? Ninety-three percent of people find their home on the Internet. By the time they schedule their initial showing or tour of a home, they have already determined their top choices and will likely make a decision on one of those top homes they identified solely based on the Internet.

Therefore, not only is an Internet presence crucial, but how your home is marketed online is even more vital. If you don’t have a great first impression on the Internet, you will lose the majority of your audience before they ever see your home. Get a Realtor, get professional pictures of your home staged and get on as many technology sources as you can!

What features are the most popular with today’s buyers? Two bedrooms on the main level, an open floor plan with oversized islands, granite and hardwoods are becoming included in new homes.Community amenities, a low-maintenance lifestyle and floor-plan livability are popular among baby boomers. Millennials are looking for location, style and affordability, even if that means smaller square footage or lot size or fewer amenities.

What is the hallmark of the service you provide to your clients? Working alongside them, and not against them. Purchasing a home is one of the most stressful experiences for anyone. Everyone has different needs and desires. If a hurdle arises, it’s all about finding a solution together with them and not forcing a one-size-fits-all solution.

Working together to make their experience a smooth, seamless process with constant communication is our ultimate goal.

What features are the most popular with today’s buyers? Two bedrooms on the main level, an open floor plan with oversized islands, granite and hardwoods are becoming included in new homes.

Community amenities, a low-maintenance lifestyle and floor-plan livability are popular among baby boomers. Millennials are looking for location, style and affordability, even if that means smaller square footage or lot size or fewer amenities.

What is the hallmark of the service you provide to your clients? Working alongside them, and not against them. Purchasing a home is one of the most stressful experiences for anyone. Everyone has different needs and desires. If a hurdle arises, it’s all about finding a solution together with them and not forcing a one-size-fits-all solution.

Working together to make their experience a smooth, seamless process with constant communication is our ultimate goal.

Nominations open for Goodall Homes Student of the Month

Categories: Awards, Community Service, Franklin, Williamson County | Posted: April 1, 2016

Article Credit Williamson Herald: Click Here for Full Article

56fb443358bf4.image-28c8c954b2c1a2f7aef68b7587d92ac6The Williamson Herald, in conjunction with Goodall Homes, is proud

to sponsor the student of the month. Each month, a student will be selected

from nominations throughout Williamson County including WCS, FSSD,

and any private schools located in Williamson County.

Each winner receives a plaque, and a photo & story in the Williamson Herald

and the photo and story posted to Goodall Homes’ website and social media pages

What makes your student special? Are they a good member of their school community?

Do they show kindness to others? Are they star students?

Do they mentor other children or volunteer in the community?

Fill out the form below and let us know what makes them special!

*Click the link below to download form:

Goodall Homes Student of the Month Nomination Form


Please email this form to Derby Jones at 

or print and fax it to the Herald at 615-790-7551.

Please call the Williamson Herald at 615-790-6465 for more information.

What boomers want: Active adult communities designed just for them

Categories: Condominium, Cottages, Franklin, Gallatin, Goodall News, Housing Market, Lenox Place, Neighborhood, Nolensville, Realtor News, Subdivision, Sumner County, The Cottages at Bent Creek, The Tennessean, Williamson County | Posted: January 12, 2016

(This article is from the Tennessean on January 9, 2016.  It was written by Bill Lewis.  Please click here to view the original article.)

Lenox Place Model Home (Low Res) (10 of 31)

Patty Bellar wanted the comfort, convenience and security of a one-level home closer to her grandchildren, so she purchased a house in one of the growing number of Nashville-area communities restricted to homeowners 55 and older.

Her neighbors, from states including Illinois, Arizona and Michigan, had the same idea.

“All of us downsized to be closer to our kids and grandchildren,” said Bellar, who moved from Robertson County to the Cottages at Bent Creek subdivision in Nolensville, where Goodall Homes is building 36 homes reserved for buyers at least 55 years old.

“Any builder is smart not to ignore this market,” said Bellar.

A fast-growing market

Home builders are taking her advice and planning construction of more than 1,300 homes in age-restricted communities across the region.

A partnership of Craighead Development and Ole South, one of the area’s largest home builders, hopes to launch The Binns, a 500-home active adult community planned for 285 acres off Lebanon Road in Hermitage.

In Lebanon, 240 active adult residences are planned at Hamilton Springs, Middle Tennessee’s first mass transit subdivision, which is being developed around a depot for the Music City Star commuter train.

In Spring Hill, Del Webb is launching Southern Springs on the Maury County side of the city. The community will have 600 homes on more than 300 acres. The company previously developed the 1,000-plus-home Lake Providence community in Mt. Juliet.

“Of the 76 million baby boomers in this country, 50 percent are between the ages of 50 and 58, which makes the over-50 buyer one of the fastest-growing consumer groups. With the recent completion of our Lake Providence community, there is no active adult community to meet the housing and lifestyle needs of the active baby boomer in Tennessee,” said Jon Cherry, Del Webb’s president in the state.

Goodall Homes, the company that built Bellar’s house in the Cottages at Bent Creek, has just 10 homes left to sell in that neighborhood. This year the company expects to build an additional 30 homes at Lenox Place, an active adult community in Gallatin. Lenox Place will have a total of about 240 homes when it is full, said Chris O’Neal, the company’s chief sales officer.

“We hear a common theme from our customers,” he said. “Their children have moved out and they need something with less upkeep.”

Homes for active adults feature one-level living, no-step entries and interior doorways wide enough to accommodate a wheelchair. Exterior maintenance is performed by the homeowner’s association.

Bellar said those are the features she was looking for. She’s mobile and active, but was planning ahead.

“You don’t believe there will come a day, but I just didn’t want steps,” she said.

A successful blueprint

Bill Hostettler, chief manager of Craighead Development, said Del Webb’s success at Lake Providence proves that demand is growing for active adult communities.

“We want to copy Del Webb in Mt. Juliet,” he said of plans for The Binns in Hermitage.

Nashville has a lack of housing that appeals to the active adults moving to Middle Tennessee, said Hostettler.

“They want to live near the grandkids, but it’s hard for them to find a nice home on a small lot,” he said.

The community will feature homes ranging from 1,200 to 2,500 square feet. Most will be single-level, but some may feature an upstairs bonus room. That floor plan has proven popular in other communities because the bonus area can be converted to quarters for a caregiver.

The site’s current agriculture zoning allows homes on two-acre lots. The developers are requesting a change to allow 1.75 homes per acre. More than half of the 285-acre site will be preserved as green space.

The proposed site is near the city’s Stones River Bend Park and is close to shopping and a YMCA.

The developers intend to donate several acres for expansion of adjacent Hermitage Elementary School. They will give another 40 acres to the city to extend a greenway along the Cumberland River.

“Think about getting on your bike and riding downtown,” said Hostettler. “You could ride your bike to the football game.”

Reach Bill Lewis at 615-262-5862 or

Join us for Waffles & Wreaths at Waters Edge in Franklin

Categories: Cottages, Events, Franklin, Goodall Homes, Neighborhood, New Community, New Homes Nashville Area, Realtor News, Single Family Home, Subdivision, Waters Edge, Williamson County | Posted: November 30, 2015


Vacation Without Leaving Home

Categories: Community Service, Events, Franklin, Goodall Homes, Goodall News, Hendersonville, Lebanon, Lockwood Glen, Millstone, Nashville Area Homebuilder, Neighborhood, Realtor News, StoneBridge, Subdivision, The Tennessean | Posted: May 26, 2015

(This article, written by Bill Lewis for the Tennessean, can be found on the Tennessean’s website by clicking HERE.)


Home is where the heart is, as the saying goes. It’s also where you might find a clubhouse, private lake, fitness center, water slide, parks and nature preserves or even a CSA where farmers deliver locally grown produce.

In many subdivisions in the Nashville region, developers are adding new amenities intended to make their neighborhoods stand out. As a result, home buyers are getting a resort lifestyle for the price of a house.

Josh and Morgan Thompson enjoy evening strolls with their 3-year-old daughter Isabella to the 12-acre lake in Franklin’s new Lockwood Glen subdivision.

“We walk down there and watch the sunset,” said Josh Thompson. “The amenities are certainly one reason we chose” Lockwood Glen. The family moved into their new home, built by Goodall Homes, last August.

The neighborhood also has 4,000 feet of frontage along the Harpeth River for canoeing and fishing. A resort-style pool is planned. Prices at Lockwood Glen range from $431,990 to $486,990.

Having amenities like those just a short walk away gives families more time to be together and with their neighbors instead of in the car, said Josh Thompson.

“We wanted a new place, one with more of a sense of community,” he said.

David McGowan, president of Regent Homes, said outdoor amenities are especially appealing to parents with school-age children.

“Get the kids outside. Get some sun, get some recreation,” he said.

Small pocket parks, “what I call tot lots,” are appealing to parents of young children, said McGowan. Regent Homes also includes gazebos, playgrounds and walking trails in its communities.

Residents of the StoneBridge subdivision in Lebanon can participate in a CSA — Community Supported Agriculture — that delivers fresh produce to the community. Goodall Homes, the company that developed StoneBridge, also is planning to offer a CSA at its Millstone neighborhood in Hendersonville.

Millstone, which Goodall recently launched, will have an event lawn, resort pool, fitness center and a lake. StoneBridge has an 8,800-square-foot clubhouse, a fitness center and a junior Olympic-size pool.

“We have a saying at StoneBridge. Come home to a vacation. People want to come home and relax,” said Chris O’Neal, Goodall Homes vice president.

Prices at Millstone start at $220,990 for a courtyard cottage and homes in StoneBridge range from $242,990 to $281,990.

Resort-style amenities add a bit to the price of a house, but O’Neal said homeowners may actually save money since they don’t have to pay for memberships in swim clubs or fitness centers.

“It costs money, but it’s not huge. When you spread that over the number of lots (in a subdivision) it’s not huge,” he said.

“Plus, it creates a lifestyle, and that’s good for property values. It’s very appealing to someone looking for a home to buy. Think of the convenience. You avoid the drive time. You don’t have to get in the car.”

At Kelsey Glen, the Jones Co.‘s community in Mt. Juliet, where prices range from the $240,000s to the $310,000s, a new pool and cabana are opening at the end of this month. The subdivision also has 30 acres of open space. At Arbor Crest, the company’s new neighborhood east of Nashville International Airport, its location is one of its main attractions. The community is a mile from Percy Priest Lake boat access. Long Hunter State Park is nearby, as is shopping at Mt. Juliet’s Providence Marketplace. Homes there are priced from the $291,000s.

At Westhaven, the master-planned community near downtown Franklin, residents have a choice of four pools, a lazy river and a water play area with geysers. Then there’s the 119-foot-long water slide.

“By the time you round the second turn, you’re going pretty fast,” said PJ Littleton, affiliate broker at Westhaven Realty.

Adults can find quiet at the saltwater lap pool, at the clubhouse restaurant or on the golf course, he said.

The community also offers outdoor movies, concerts on the lawn and the annual Porchfest music festival.

“It really does feel like a country club setting,” said Littleton.